︎




ZEST AI



Client:

Zest AI software delivers better, faster, fairer lending across the credit spectrum.


Key skills:

Ads · Banners · Branding · Case studies · Figma · Graphic design · Illustrator · Infographics · Layout · Marketing · Photoshop · Print · Social media design · White papers

Project details:

As a B2B fintech graphic designer, I collaborated with Zest AI’s creative director to develop a unified set of branded marketing assets. Working remotely via Slack, I applied Zest AI’s refreshed brand identity across multiple mediums. I also creatively extended their visual toolkit, experimenting with color palette executions, brand patterns, and layout systems, using Figma, Illustrator, and InDesign. The result was a professional, cohesive visual presence that supported Zest AI’s inbound marketing, elevated their corporate communications, and empowered sales teams with polished, on-brand delivery tools.

  • Banner ads for web and programmatic display

  • White papers & case studies layouts to enhance credibility

  • LinkedIn & social media posts including employee spotlights

  • Google Slides sales decks formatted to align with brand guidelines

  • Print-ready items such as letterhead and event signage

Toluna survey infographic:



Concepts for banner ads:





Full-page ad:



Display signs designed to work together or standalone:



Concepts for LinkedIn Employee Spotlight:







Community bank ads:





Concepts for letterhead: