Zest AI software delivers better, faster, fairer lending across the credit spectrum.

Project details:

While partnering with Zest AI, Yesenia worked closely with the creative director remotely on Slack on applying the company’s new branding to various assets. She applied the new branding to banner ads, white papers, case studies, social media posts, and website layouts, resulting in a cohesive and unified presence in their industry. During her time there, she assisted the growing sales team by updating their presentation decks in Google Slides within brand guidelines. She also expanded creatively on the brand by exploring new ways to utilize color palette, patterns, and other design elements across various marketing material.
Toluna survey infographic:

Concepts for banner ads:

Full-page ad:

Display signs designed to work together or standalone:

Concepts for LinkedIn Employee Spotlight:

Community bank ads:

Concepts for letterhead: