BRIGHTMARK

Client:

Brightmark is a circular innovations company with a mission to “Reimagine Waste.”

Key skills:

Art direction · Banners · Branding · Email design · Figma · Graphic design · Illustrator · InDesign · Layout · Marketing · Photoshop · Premiere Pro · Print · Social media design · Video editing

Project details:

As a sustainability-focused graphic designer, I partnered with Brightmark, an industry leader on a mission to “Reimagine Waste” through innovative circular technologies, to elevate their communications and digital presence. The primary goal was to clarify complex environmental initiatives (plastics renewal, RNG, organics) and inspire engagement, impact, and understanding among stakeholders.

I developed social media graphics designed to drive storytelling across LinkedIn and Instagram. To support Brightmark’s digital strategy, I also designed a suite of email marketing templates that aligned with the brand’s visual system. These emails were crafted to communicate complex sustainability topics clearly and visually across different audiences. The design package included:

Digital assets: social carousel templates, newsletter headers, infographic sections
Modular content blocks for email updates, news, and educational series
Mobile-optimized email layouts to ensure readability on any device
Visual email elements like icons, infographics, and CTAs designed for high engagement
Tools & process: created in Figma, Illustrator, and Photoshop; delivered final prints via InDesign