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RELOADED



Client:

Reloaded is a lifestyle-inspired fashionwear brand built at the crossroads of resilience and redemption.


Key skills:

Ads · Apparel design and production · Branding · Campaign · Creative direction · Graphic design · Illustrator · Layout · Marketing · Merchandise · Photography · Photoshop · Premiere Pro · Print · Retouching · Social media design · Typography · Videography · Video editing

Project details:

As co-creator of Reloaded, I developed a bold, immersive brand identity that channels resilience and redemption for this streetwear brand. From the name to the visuals to the product itself, every element was built to express a futuristic aesthetic rooted in strength and comeback culture.

  • Co-founded and designed the brand from the ground up, including naming, visual system, and apparel design

  • Defined a kinetic, high-impact visual identity using glitch textures, sharp typography, and bold contrast

  • Designed graphics and garments that embody the brand ethos: tension, grit, and the power to rise after every fall

  • Drew inspiration from Y2K and post-apocalyptic aesthetics to create a layered, textured visual experience

  • Developed a flexible typography system that blends techno-military letterforms with rotating logos for dynamic brand expression

  • Led design across physical and digital touchpoints, from product tags to campaign imagery and launch content

  • Partnered with local vendors to ensure top-tier quality and hands-on collaboration throughout production

  • Approached the project as a visual storyteller and brand world-builder, ensuring the identity felt charged and empowering


    Logo variations and graphics:







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    Business card:





    Apparel prototype designs:








    Range of merchandise:






    First t-shirt drop campaign assets for social media:









    Additional campaign assets:








    Apple Wallet branding:




    Posters:




    Y2K artifacts:




    BTS: