Woman the Creator

Client:

Woman the Creator is my award-winning artistic passion project. I spend my time observing the world around and within me through my digital and video collages.

Key skills:

Ads · Banners · Branding · Creative direction · Graphic design · Illustrator · Layout · Logo · Marketing · Photoshop · Print · Social media design · Typography

Project details:

As Woman the Creator, I fuse surrealist digital art with brand design to tell layered stories about memory, identity, and emotion. I approached the project not just as an artist, but as a brand strategist, building a fully realized visual system that spans physical products, digital experiences, and personal narrative.

Developed and launched Woman the Creator as both a fine art identity and design-led brand
Created a flexible logo system with three lockups and a custom silhouette mark used across packaging, web, and print
Designed a bold, contrast-driven color palette inspired by collage textures to reinforce the brand’s expressive tone
Applied refined typographic and layout systems across collateral including business cards, signage, and social media
Built a cohesive digital experience through a portfolio website, using bold typography and immersive layouts
Designed Instagram content templates for Stories, Reels, and posts to maintain brand consistency and drive engagement
Combined personal storytelling with commercial sensibility to create work that resonates across artistic and strategic platforms
Balanced visual sophistication with emotional depth, offering a rare blend of conceptual thinking and polished execution
Continued to scale the brand while staying true to the artistic vision