WOMAN THE CREATOR
Client:
Woman the Creator
is my artistic passion project. I spend my time observing the world around and within me through my digital and video collages.
Key skills:
Ads · Banners · Branding · Creative direction · Graphic design · Illustrator · Layout · Logo · Marketing · Photoshop · Print · Social media design · TypographyProject details:
As Woman the Creator, I fuse surrealist digital art with brand design to tell layered stories about memory, identity, and emotion. I approached the project not just as an artist, but as a brand strategist, building a fully realized visual system that spans physical products, digital experiences, and personal narrative.
- Developed and launched Woman the Creator as both a fine art identity and design-led brand
- Created a flexible logo system with three lockups and a custom silhouette mark used across packaging, web, and print
- Designed a bold, contrast-driven color palette inspired by collage textures to reinforce the brand’s expressive tone
- Applied refined typographic and layout systems across collateral including business cards, signage, and social media
- Built a cohesive digital experience through a portfolio website, using bold typography and immersive layouts
- Designed Instagram content templates for Stories, Reels, and posts to maintain brand consistency and drive engagement
- Combined personal storytelling with commercial sensibility to create work that resonates across artistic and strategic platforms
- Balanced visual sophistication with emotional depth, offering a rare blend of conceptual thinking and polished execution
- Continued to scale the brand while staying true to the artistic vision
Logo variations:
Branding icon:
Color palette:
Business card:
Art shipping mailer and supplies:
Prints branding:
Website:
Selection of typographic prints from artist residency in France:
Promo video:



Branding icon:



Business card:





In-store signage:



Instagram Stories templates:

Banner ads:








