WOMAN THE CREATOR



Client:

Woman the Creator is my artistic passion project. I spend my time observing the world around and within me through my digital and video collages.


Key skills:

Ads ·  Banners · Branding · Creative direction · Graphic design · Illustrator · Layout · Logo · Marketing · Photoshop · Print · Social media design · Typography

Project details:

As Woman the Creator, I fuse surrealist digital art with brand design to tell layered stories about memory, identity, and emotion. I approached the project not just as an artist, but as a brand strategist, building a fully realized visual system that spans physical products, digital experiences, and personal narrative.

  • Developed and launched Woman the Creator as both a fine art identity and design-led brand

  • Created a flexible logo system with three lockups and a custom silhouette mark used across packaging, web, and print

  • Designed a bold, contrast-driven color palette inspired by collage textures to reinforce the brand’s expressive tone

  • Applied refined typographic and layout systems across collateral including business cards, signage, and social media

  • Built a cohesive digital experience through a portfolio website, using bold typography and immersive layouts

  • Designed Instagram content templates for Stories, Reels, and posts to maintain brand consistency and drive engagement

  • Combined personal storytelling with commercial sensibility to create work that resonates across artistic and strategic platforms

  • Balanced visual sophistication with emotional depth, offering a rare blend of conceptual thinking and polished execution 

  • Continued to scale the brand while staying true to the artistic vision


Logo variations:






Branding icon:





Color palette:




Business card:




Art shipping mailer and supplies:




Prints branding:






In-store signage:






Instagram Stories templates:




Banner ads:






Website:




Selection of typographic prints from artist residency in France:








Promo video: