YESENIA SAYS

Client:

Yesenia Says is a special self-initiated project that I launched in 2020.

Key skills

Ads · Art direction · Branding · Copywriting · Graphic design · Illustrator · Layout · Logo · Marketing · Photoshop · Social media design

Project details:

Yesenia Says is a deeply personal project born from my experiences with mental health challenges. After a life-changing psychiatric hospitalization, I channeled my journey through writing and design, sharing my mental health quotes alongside visual storytelling to create a supportive space for others facing similar struggles.

Designed and launched Yesenia Says as a platform on Instagram to share personal quotes about life and mental health
Created a visual identity for the project, including logo design and artwork for social media posts
Wrote nearly 300 quotes during hospitalizations, using them as the foundation for the project’s content
Sourced high-quality, free stock photography from Unsplash to visually complement each quote
Developed a unique approach to share meaningful insights with words and images to invoke emotion and connect with others
Focused on building a community, encouraging people to embrace their feelings and find strength in vulnerability
Planned future expansions, including a YouTube channel for meditation beats, a website for prints and apparel, and additional social media platforms
Aimed to create a safe space for individuals to feel less alone and remind them that despite their struggles, curiosity and connection are keys to fulfillment