IRON MADE MAFIA
Client:
Iron Made Mafia is a fitness and lifestyle brand with a mission for its followers: to live with purpose, love with passion, and lift with pain.
Key skills
Ads · Apparel · Art direction · Banners · Book design · Branding · Graphic design · Illustrator · Layout · Logo · Merchandise · Marketing · Photoshop · Print · Social media designProject details:
To bring the brand to life, I art directed and designed a logo system using interlocking chains to frame the logotype and monogram. I created three logo variations for flexible use across digital and print platforms, and expanded the chain motif into supporting assets like social graphics and digital ads. For one ad series, I used a cropped section of the chain to frame dynamic athlete imagery, adding structure and visual tension.
For the posters and social media, I paired punchy motivational quotes with bold typography (tight kerning, tight leading) for maximum visual impact. When it came to apparel, I helped tell Iron Made Mafia’s story through a t-shirt design inspired by the myth of Perseus and Medusa. I isolated and stylized Perseus in Illustrator, then created a halftone effect in Photoshop to prep for print. The myth became a powerful metaphor for the brand’s mission: to live with purpose, love with passion, and lift with pain.
I wrapped the project by designing Iron Made Mafia’s Workout & Diet Program using the same visual language, ensuring everything felt unified and aligned with the brand's ethos.
For the posters and social media, I paired punchy motivational quotes with bold typography (tight kerning, tight leading) for maximum visual impact. When it came to apparel, I helped tell Iron Made Mafia’s story through a t-shirt design inspired by the myth of Perseus and Medusa. I isolated and stylized Perseus in Illustrator, then created a halftone effect in Photoshop to prep for print. The myth became a powerful metaphor for the brand’s mission: to live with purpose, love with passion, and lift with pain.
I wrapped the project by designing Iron Made Mafia’s Workout & Diet Program using the same visual language, ensuring everything felt unified and aligned with the brand's ethos.
- Art directed and designed a versatile brand identity grounded in strength and recovery
- Built a cohesive logo system, including monogram, logotype, and decorative chain elements
- Extended branding across social media, digital ads, apparel, and program collateral
- Created bold, typographic visuals and myth-driven storytelling to deepen audience connection
- Used Illustrator and Photoshop to prepare production-ready assets for both print and digital use
Logo variations:
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Color palette:
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Business card:
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Posters in-situ:
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Posters close-up:
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T-shirt design:
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T-shirt design process:
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T-shirt design conversion to halftone:
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Necktag example:
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Meaning behind t-shirt design
for IG Stories:
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Spotted in the wild:
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Workout & Diet Program
sample pages:
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Close-ups of pages:
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Digital ads:
Social media posts:
for IG Stories:
sample pages:
