TRUEMED

Client:

Truemed helps modern brands unlock HSA/FSA spending through seamless, compliant experiences.

Key skills:

Banners · Branding · Email design · Figma · Graphic design · Illustrator · Landing page design · Layout · Marketing · Photoshop · Social media design

Project details:

I support Truemed’s marketing and growth efforts by designing high-performing, on-brand creative across lifecycle emails, paid social, landing pages, and organic channels, balancing speed, strategy, and visual impact.

A key part of my role is thoughtfully sourcing and curating stock photography that aligns with Truemed’s lifestyle-driven aesthetic, ensuring visuals feel aspirational, credible, and emotionally resonant with their audience. Working quickly and iteratively, I translate campaign ideas and performance insights into compelling visuals that drive engagement and conversions, while maintaining consistency with Truemed’s established brand system.

Design refresh for high-performing creative for lifecycle email campaigns, paid social, landing pages, organic social, and other digital marketing channels
Translating copy and campaign concepts into visually engaging assets optimized for clicks, clarity, and conversion
Collaborating in fast-paced, test-and-learn cycles: iterating and optimizing creative based on performance data
Ensuring all creative stays aligned with Truemed’s brand guidelines while pushing designs to stand out in crowded feeds and inboxes
Supporting marketing initiatives with scalable, production-ready assets that balance polish with speed