https://yeseniaespanadesign.com Yesenia España Design — Graphic, Digital & Production Designer Sun, 26 Apr 2026 16:41:44 +0000 https://yeseniaespanadesign.com en https://yeseniaespanadesign.com/Homepage Wed, 01 Sep 2021 07:13:37 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Homepage 👩🏻‍💻 🟢 &nbsp;AVAILABLE NOW I’m Yesenia España, a senior graphic, digital, and production designer who specializes in digital and print design for brands that care about the details. PROJECTS <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5cbfea7353cf1a05c266bdda1897b5a3e3a6e8466cd26cbb578002f34eb12947/Eligible-Supplements-1_1.png" data-mid="248450244" border="0" src="https://freight.cargo.site/w/1000/i/5cbfea7353cf1a05c266bdda1897b5a3e3a6e8466cd26cbb578002f34eb12947/Eligible-Supplements-1_1.png" /> TruemedSocial Media + Branding <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1d66db4a2f41dd0d28cabda83b96954d9fc99a490cbdeb2afd098024b2949226/5.png" data-mid="248379660" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1d66db4a2f41dd0d28cabda83b96954d9fc99a490cbdeb2afd098024b2949226/5.png" /> TeleidoscopeVisual Identity + Branding <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5328eb629ed43795cde9bb2a8cdb1352427e8d207414b164e1bb40fae51b28d3/brightmark_black_bears_email_social.png" data-mid="248379606" border="0" src="https://freight.cargo.site/w/1000/i/5328eb629ed43795cde9bb2a8cdb1352427e8d207414b164e1bb40fae51b28d3/brightmark_black_bears_email_social.png" /> BrightmarkBranding + Digital &amp; Print <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0606084483bc143475a2124330c2d2022c482977fbd802c80a94cff71ba84b9c/zest_thumbnail_v2.png" data-mid="236584702" border="0" src="https://freight.cargo.site/w/1000/i/0606084483bc143475a2124330c2d2022c482977fbd802c80a94cff71ba84b9c/zest_thumbnail_v2.png" /> Zest AIBranding + Digital &amp; Print <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4b73ba390fad3d04a17f0096d2d147937aad9791d4a34f24d95ebcd74790210/reloaded_thumbnail_v3.png" data-mid="236584755" border="0" src="https://freight.cargo.site/w/1000/i/c4b73ba390fad3d04a17f0096d2d147937aad9791d4a34f24d95ebcd74790210/reloaded_thumbnail_v3.png" /> ReloadedBranding + Digital &amp; Print <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/700f37490ab309631b7453258043ff560cfd9c30586ff006f7a7b9624593460d/wtc_thumbnail_v3.png" data-mid="236584798" border="0" src="https://freight.cargo.site/w/1000/i/700f37490ab309631b7453258043ff560cfd9c30586ff006f7a7b9624593460d/wtc_thumbnail_v3.png" /> Woman the CreatorBranding + Digital &amp; Print <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2b84817101f090270a73ea7cced2d9ffe96f10854595afcd13b5f8cef2976841/shaklee_thumbnail_v2.jpg" data-mid="236584803" border="0" src="https://freight.cargo.site/w/1000/i/2b84817101f090270a73ea7cced2d9ffe96f10854595afcd13b5f8cef2976841/shaklee_thumbnail_v2.jpg" /> Shaklee Digital &amp; Print <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/00ba2592ca16bf5573de924619cbd7613eee33d2b0749a182bfbb5a6302ac61d/apple_thumbnail_v2.png" data-mid="236584831" border="0" src="https://freight.cargo.site/w/1000/i/00ba2592ca16bf5573de924619cbd7613eee33d2b0749a182bfbb5a6302ac61d/apple_thumbnail_v2.png" /> Apple Production Design <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4f0c5d4aa34e289e61c917da192f8b2b72b2064778331bbd6c9014a4036e3a58/lifebook.png" data-mid="248379706" border="0" src="https://freight.cargo.site/w/600/i/4f0c5d4aa34e289e61c917da192f8b2b72b2064778331bbd6c9014a4036e3a58/lifebook.png" /> Lifebook Book Design + Illustration <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a43acb0933356b6037a55fe7e5c8be34e7a5a92b606f6255addc984d88cc70e5/tubi_tv_thumbnail_v2.jpeg" data-mid="236584852" border="0" src="https://freight.cargo.site/w/1000/i/a43acb0933356b6037a55fe7e5c8be34e7a5a92b606f6255addc984d88cc70e5/tubi_tv_thumbnail_v2.jpeg" /> Tubi TV Production Design <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ea6764ce8cb6301364829eff191cbc40adabd6c7e13cdc63895b9a1bba9bcbba/papaya_pay_ui_v3.png" data-mid="240712749" border="0" src="https://freight.cargo.site/w/1000/i/ea6764ce8cb6301364829eff191cbc40adabd6c7e13cdc63895b9a1bba9bcbba/papaya_pay_ui_v3.png" /> Papaya Pay Widget UI Mockups <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/13b522c04d6b0e6202773dca76fb948e125870ecd5b1a8298f9e2e89330ffa14/logos_thumbnail_v2.gif" data-mid="236584909" border="0" src="https://freight.cargo.site/w/1000/i/13b522c04d6b0e6202773dca76fb948e125870ecd5b1a8298f9e2e89330ffa14/logos_thumbnail_v2.gif" /> Logos Digital Design <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/85aaf1bbc6c09e41dffe43f17e5dd023a67f1d5b7519b37ddbb0b7baab5e65b0/neo4j_thumbnail.png" data-mid="239130212" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/85aaf1bbc6c09e41dffe43f17e5dd023a67f1d5b7519b37ddbb0b7baab5e65b0/neo4j_thumbnail.png" /> Neo4j Branding + Digital &amp; Print <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/21fcbd70053ef678eee928b41a4b1ef5bfe18dea3c75c33f3c81a3766364f4dd/wildlands_says_thumbnail_v2.jpg" data-mid="236606198" border="0" src="https://freight.cargo.site/w/1000/i/21fcbd70053ef678eee928b41a4b1ef5bfe18dea3c75c33f3c81a3766364f4dd/wildlands_says_thumbnail_v2.jpg" /> Wildlands Digital &amp; Print <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/258b47f62f65a7cb5445c2cc40ad7cc27b9c1ed23cfbb6d6961229ace0d39783/art_says_thumbnail_v2.jpg" data-mid="236606197" border="0" src="https://freight.cargo.site/w/1000/i/258b47f62f65a7cb5445c2cc40ad7cc27b9c1ed23cfbb6d6961229ace0d39783/art_says_thumbnail_v2.jpg" /> Art &amp; Illustration Digital &amp; Hand-done RECENT TESTIMONIALS “Yesenia is a rare designer who excels in more than just design. She is efficient, organized, punctual, and incredibly strong with grammar and spelling (something that can be hard to find with designers). She is thoughtful in her design work and keen on following specific directions. Yesenia handles feedback well, taking personal emotion out of it and administering feedback to achieve a strong final product. She is also incredibly proficient in various modern design tools, from Figma, Adobe Creative Suite, and Canva to Premiere Pro and GIF creators. She has worked with me to create incredible pieces of work, from HTML emails and social media graphics to print pieces and GIFS. I recommend Yesenia to any business or individual looking for strong design work that can be done efficiently and effectively.”Sam Mesquita Marketing Director | Full-stack marketer | Brand Builder + Strategist “Yesenia is a rare find that the world needs more of. In a time when unique design and critical thinking is hard to find, Yesenia adds value to every challenge and opportunity she is faced with. I can’t recommend Yesenia enough and hope to get the opportunity to work with her again.”Chrystal Boone SVP &amp; Chief Marketing Officer at Brightmark“Yesenia is an amazing graphic designer and such a great teammate to work with. She has a knack for blending strategy with fresh, creative ideas and always delivers work that hits the mark. On top of her talent, she’s super personable and easy to collaborate with—always bringing positive energy and a can-do attitude. Any team would be lucky to have her!”Lizzi Bradley Graphic Designer + Marketing Consultant SKILLS &amp; TOOLS Ads Apparel design Art directionBanner ads BrandingBrand guidelinesBook design CampaignsCanva Creative direction DecksEmailsFigma Graphic design Google SlidesIdentity designIllustrationIllustratorInDesignInfographics IconographyKeynote Layout design LogosMarketing Merch design Photography PhotoshopPowerPointPremiere ProPresentations Print collateral Production design Retouching Social media design Stationery design Typography UI mockups Videography Video editing CLIENTS <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/499e8161cbc6f811c335f8ac7029b350686872000845bc2c47d0e72f81f2b0e5/apple.png" data-mid="234936020" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/499e8161cbc6f811c335f8ac7029b350686872000845bc2c47d0e72f81f2b0e5/apple.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/45481d23217401759552c18a4d01d0925b072d5a85f89c803140d298d05b9df3/afterpay.png" data-mid="234936019" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/45481d23217401759552c18a4d01d0925b072d5a85f89c803140d298d05b9df3/afterpay.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/26cb4399b6bc1227d5248a6c1eb0050b58e1bd07318db2a3b6c8012a8ea59f89/crunchyroll.png" data-mid="234936025" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/26cb4399b6bc1227d5248a6c1eb0050b58e1bd07318db2a3b6c8012a8ea59f89/crunchyroll.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/6ef1ead18e41316763e68d1b257b53110b4d0df1da38b88e4444b56a755b4ef0/tubi.png" data-mid="234936023" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6ef1ead18e41316763e68d1b257b53110b4d0df1da38b88e4444b56a755b4ef0/tubi.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/0410bd60ca53994d0bb38e5b3b0b06ca18fa080b869976cc906fe45b46bafe66/zest.png" data-mid="234936026" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0410bd60ca53994d0bb38e5b3b0b06ca18fa080b869976cc906fe45b46bafe66/zest.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/087490e0c685f3ca6cdfb59d8c11293e66b811f8178b201bf4b6c622b8663b8c/freedom.png" data-mid="234936024" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/087490e0c685f3ca6cdfb59d8c11293e66b811f8178b201bf4b6c622b8663b8c/freedom.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/f5e3d332c84682c6b537f873841e805f50a886c0cd74f81bdfe2b6de53b18d44/brightmark.png" data-mid="234936021" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f5e3d332c84682c6b537f873841e805f50a886c0cd74f81bdfe2b6de53b18d44/brightmark.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/206c79c36448a0f1952940c958b693d19c574f359fe130017cde4c9ef22d3dff/neo4j.png" data-mid="234936022" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/206c79c36448a0f1952940c958b693d19c574f359fe130017cde4c9ef22d3dff/neo4j.png" /> STATUS Currently open to freelance, part-time, and full-time roles. Let’s connect.︎ yeseniaespanadesign@gmail.com https://yeseniaespanadesign.com/Truemed Sun, 25 Jan 2026 22:02:24 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Truemed TRUEMED Client: Truemed helps modern brands unlock HSA/FSA spending through seamless, compliant experiences. Key skills:Banners · Branding · Email design · Figma · Graphic design · Illustrator · Landing page design · Layout · Marketing · Photoshop · Social media design Project details: I support Truemed’s marketing and growth efforts by designing high-performing, on-brand creative across lifecycle emails, paid social, landing pages, and organic channels, balancing speed, strategy, and visual impact. A key part of my role is thoughtfully sourcing and curating stock photography that aligns with Truemed’s lifestyle-driven aesthetic, ensuring visuals feel aspirational, credible, and emotionally resonant with their audience. Working quickly and iteratively, I translate campaign ideas and performance insights into compelling visuals that drive engagement and conversions, while maintaining consistency with Truemed’s established brand system. Design refresh for high-performing creative for lifecycle email campaigns, paid social, landing pages, organic social, and other digital marketing channels Translating copy and campaign concepts into visually engaging assets optimized for clicks, clarity, and conversion Collaborating in fast-paced, test-and-learn cycles: iterating and optimizing creative based on performance data Ensuring all creative stays aligned with Truemed’s brand guidelines while pushing designs to stand out in crowded feeds and inboxes Supporting marketing initiatives with scalable, production-ready assets that balance polish with speed Social media single slides and carousels: <img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3882031f7d933dce5315204749e32b59327f5c5f60750f08da3ad85d6c58e0cc/Meta-x-Truemed-1080x1080_1.png" data-mid="247966578" border="0" 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data-src="https://freight.cargo.site/t/original/i/d84be7be486c2a19828cc0598fe37ab71a3df1aa436d16310f447c98885bd097/Truemed-In-Action---Barry-s---1080-x-1440---9.png" data-mid="243947994" border="0" src="https://freight.cargo.site/w/1000/i/d84be7be486c2a19828cc0598fe37ab71a3df1aa436d16310f447c98885bd097/Truemed-In-Action---Barry-s---1080-x-1440---9.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4341e40b2b20eaa653ebce6d8ee1c8fc17087d7f1f16e3f2cd4fb31578843868/Extraordinary-Brands-1.png" data-mid="243945979" border="0" src="https://freight.cargo.site/w/1000/i/4341e40b2b20eaa653ebce6d8ee1c8fc17087d7f1f16e3f2cd4fb31578843868/Extraordinary-Brands-1.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0ffea72754cb8c0dbe2f269cd7c07ca4fccdea81c36eaba3c844341a600cbef4/Social-Content-Sprint---1080-x-1080---3-1.png" data-mid="243945982" border="0" 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data-src="https://freight.cargo.site/t/original/i/7d33d573721f44e3ebb7fef1dc3ebfc262d4aa336271765e603ecee4aac54ff3/March-Stack-3.png" data-mid="247675353" border="0" src="https://freight.cargo.site/w/1000/i/7d33d573721f44e3ebb7fef1dc3ebfc262d4aa336271765e603ecee4aac54ff3/March-Stack-3.png" /> <img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3d5a01ee76c7797f2634cd401ed0ba328d128d571ee4dba8fd079addedf655e9/March-Stack-4.png" data-mid="247674956" border="0" src="https://freight.cargo.site/w/1000/i/3d5a01ee76c7797f2634cd401ed0ba328d128d571ee4dba8fd079addedf655e9/March-Stack-4.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6a33dd59da9ab1c0837a7da0dc285fd181f3e3a7d980befa6af29a33fa05c0a2/Backcountry-1080x1440.jpg" data-mid="243944341" border="0" src="https://freight.cargo.site/w/1000/i/6a33dd59da9ab1c0837a7da0dc285fd181f3e3a7d980befa6af29a33fa05c0a2/Backcountry-1080x1440.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/aafd3a2ed8fcc84aab0b8cddca0dea75f49303b664a5a051dd050ba0d9d64160/Backcountry-1080x1440-2.jpg" data-mid="243944340" border="0" src="https://freight.cargo.site/w/1000/i/aafd3a2ed8fcc84aab0b8cddca0dea75f49303b664a5a051dd050ba0d9d64160/Backcountry-1080x1440-2.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ee9c383c6d3fc672a1812e636a723c7579a87927c27123bdf825422f2ae41f30/Backcountry-1080x1440-1.jpg" data-mid="243944339" border="0" src="https://freight.cargo.site/w/1000/i/ee9c383c6d3fc672a1812e636a723c7579a87927c27123bdf825422f2ae41f30/Backcountry-1080x1440-1.jpg" /> <img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c16d5adf010e4b479034508866b312531bf1da705353b51762e2ff1e17969c0f/Competitive-Cyclist_1080-x-1080_V1-1.png" data-mid="243946016" border="0" src="https://freight.cargo.site/w/1000/i/c16d5adf010e4b479034508866b312531bf1da705353b51762e2ff1e17969c0f/Competitive-Cyclist_1080-x-1080_V1-1.png" /> <img width="1620" height="2160" width_o="1620" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6ab3950d81304ad70e0c2d92c6d00415d5463fcfef32e28510772ddeb4b1e544/Four-Sigmatic_1080-x-1440_V1.png" data-mid="243948139" border="0" src="https://freight.cargo.site/w/1000/i/6ab3950d81304ad70e0c2d92c6d00415d5463fcfef32e28510772ddeb4b1e544/Four-Sigmatic_1080-x-1440_V1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f48d7e84a9448687fd724fb7b6b1877db4322b148afac7b7cc8defda7797b258/Prenuvo-1080x1080.png" data-mid="244053933" border="0" src="https://freight.cargo.site/w/1000/i/f48d7e84a9448687fd724fb7b6b1877db4322b148afac7b7cc8defda7797b258/Prenuvo-1080x1080.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02d286da4d1b1dcb6148cf1336aa02df7c00a98d17b3f8a6d448e1600f22c958/Prenuvo-1080x1080-2.png" data-mid="244053932" border="0" src="https://freight.cargo.site/w/1000/i/02d286da4d1b1dcb6148cf1336aa02df7c00a98d17b3f8a6d448e1600f22c958/Prenuvo-1080x1080-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2a62753fb97ea1038eed3d51e40ae8a07d5e2212a93e2e52850d80a1ca843b7/Prenuvo-1080x1080-1.png" data-mid="244053931" border="0" src="https://freight.cargo.site/w/1000/i/a2a62753fb97ea1038eed3d51e40ae8a07d5e2212a93e2e52850d80a1ca843b7/Prenuvo-1080x1080-1.png" /> <img width="1620" height="2160" width_o="1620" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fe4633ca5bfc4b87ee81556142e054e0079a32bbf56a056bfa0b0309dc992918/Eligible-Supplements-1.png" data-mid="247962653" border="0" src="https://freight.cargo.site/w/1000/i/fe4633ca5bfc4b87ee81556142e054e0079a32bbf56a056bfa0b0309dc992918/Eligible-Supplements-1.png" /> <img width="1620" height="2160" width_o="1620" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ebb6afabfaf80f43c0a60b0f16c84fd9d977c6cbc074af6e8b471435d7458c73/Eligible-Supplements-2.png" data-mid="247962654" border="0" src="https://freight.cargo.site/w/1000/i/ebb6afabfaf80f43c0a60b0f16c84fd9d977c6cbc074af6e8b471435d7458c73/Eligible-Supplements-2.png" /> <img width="1620" height="2160" width_o="1620" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1ae8644fe94f9c15396a072a2c4404533ae33060e762d7be5a0fc71bd4b0b2c2/Eligible-Supplements-3.png" data-mid="247962655" border="0" src="https://freight.cargo.site/w/1000/i/1ae8644fe94f9c15396a072a2c4404533ae33060e762d7be5a0fc71bd4b0b2c2/Eligible-Supplements-3.png" /> <img width="1620" height="2160" width_o="1620" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d4e03207a4ce02b07d448a0e9772f72d3f59bdcbab801727accb6cec56ae5fab/Eligible-Supplements-4.png" data-mid="247962656" border="0" src="https://freight.cargo.site/w/1000/i/d4e03207a4ce02b07d448a0e9772f72d3f59bdcbab801727accb6cec56ae5fab/Eligible-Supplements-4.png" /> <img width="1620" height="2160" width_o="1620" height_o="2160" data-src="https://freight.cargo.site/t/original/i/59664b8a651d418ef8f657ea4bee566431036476df4e766695b41508100aa46f/Eligible-Supplements-5.png" data-mid="247962657" border="0" src="https://freight.cargo.site/w/1000/i/59664b8a651d418ef8f657ea4bee566431036476df4e766695b41508100aa46f/Eligible-Supplements-5.png" /> <img width="1620" height="2160" width_o="1620" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bbb587f96ae5ecc7d0ffbd13f70447d2d62c166daada80b32f0817723efaf75a/Eligible-Supplements-6.png" data-mid="247962659" border="0" src="https://freight.cargo.site/w/1000/i/bbb587f96ae5ecc7d0ffbd13f70447d2d62c166daada80b32f0817723efaf75a/Eligible-Supplements-6.png" /> IG Reels thumbnails: <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e70260f26c145599e33194906f0316d6dd077e9a2de5bccfbcb9a45dd67cb523/IG-Series-A-Announcement-1080x1920.png" data-mid="247966739" border="0" src="https://freight.cargo.site/w/1000/i/e70260f26c145599e33194906f0316d6dd077e9a2de5bccfbcb9a45dd67cb523/IG-Series-A-Announcement-1080x1920.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/95d13ce6824ab53e7bbe2055eceb9bcbba57150160c721f95fa67a112df7b213/IG-Series-A-Announcement-1080x1920-1.png" data-mid="247966737" border="0" src="https://freight.cargo.site/w/1000/i/95d13ce6824ab53e7bbe2055eceb9bcbba57150160c721f95fa67a112df7b213/IG-Series-A-Announcement-1080x1920-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7645be3222a5abc76238196ebdca156aeb572cfd232d5552059261850cee45e8/IG-What-is-an-LMN-1080x1920.png" data-mid="247966741" border="0" src="https://freight.cargo.site/w/1000/i/7645be3222a5abc76238196ebdca156aeb572cfd232d5552059261850cee45e8/IG-What-is-an-LMN-1080x1920.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d9a9c437bcfe22fa1c8bd2f840e9045bbec9d2b7e0a4d936514dd39e2e94d992/IG-What-is-an-LMN-1080x1920-1.png" data-mid="247966740" border="0" src="https://freight.cargo.site/w/1000/i/d9a9c437bcfe22fa1c8bd2f840e9045bbec9d2b7e0a4d936514dd39e2e94d992/IG-What-is-an-LMN-1080x1920-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1be6228820713b962a39b30b7c8073c8d680a630b91e8377c88b9327eca968f0/IG-Series-A-Announcement-1080x1920-2.png" data-mid="247966738" border="0" src="https://freight.cargo.site/w/1000/i/1be6228820713b962a39b30b7c8073c8d680a630b91e8377c88b9327eca968f0/IG-Series-A-Announcement-1080x1920-2.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2033d465b12e0e3db50aed48041379733a2ce114211a53146091778a2dff7d3d/IG-Gym-membership-1080x1920.png" data-mid="247966736" border="0" src="https://freight.cargo.site/w/1000/i/2033d465b12e0e3db50aed48041379733a2ce114211a53146091778a2dff7d3d/IG-Gym-membership-1080x1920.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/be4af85abbe309b442d96f669730d3a49bc910655565d67ca23fc499675117f2/IG-FSA-Funds-at-Brands-You-Already-Shop-1080x1920.png" data-mid="247966735" border="0" src="https://freight.cargo.site/w/1000/i/be4af85abbe309b442d96f669730d3a49bc910655565d67ca23fc499675117f2/IG-FSA-Funds-at-Brands-You-Already-Shop-1080x1920.png" /> Case studies page redesign: <img width="3728" height="13893" width_o="3728" height_o="13893" data-src="https://freight.cargo.site/t/original/i/ac9e8bf29ee7a665a77e56745294708e55bdbc38b0c0a940b10eb9c8ecdff5ad/truemed_case_studies_redesign.png" data-mid="247960209" border="0" src="https://freight.cargo.site/w/1000/i/ac9e8bf29ee7a665a77e56745294708e55bdbc38b0c0a940b10eb9c8ecdff5ad/truemed_case_studies_redesign.png" /> YouTube thumbnails: <img width="1776" height="1033" width_o="1776" height_o="1033" data-src="https://freight.cargo.site/t/original/i/96d0a821e0a6b96da441e7503b0bc991861969a18cc4aed80ab593cc5a6c213e/what_is.png" data-mid="244649407" border="0" src="https://freight.cargo.site/w/1000/i/96d0a821e0a6b96da441e7503b0bc991861969a18cc4aed80ab593cc5a6c213e/what_is.png" /> <img width="1776" height="1033" width_o="1776" height_o="1033" data-src="https://freight.cargo.site/t/original/i/becc6269d0cfa764ad257540b271df6241404dbc7131e5f3e60a1c49945d519f/cost.png" data-mid="244649403" border="0" src="https://freight.cargo.site/w/1000/i/becc6269d0cfa764ad257540b271df6241404dbc7131e5f3e60a1c49945d519f/cost.png" /> <img width="1776" height="1033" width_o="1776" height_o="1033" data-src="https://freight.cargo.site/t/original/i/b6e3903c4404114fddca9d3dd9220de0358c49dae10aded8e322772630d93cac/lmn.jpg" data-mid="244649405" border="0" src="https://freight.cargo.site/w/1000/i/b6e3903c4404114fddca9d3dd9220de0358c49dae10aded8e322772630d93cac/lmn.jpg" /> Banners for different platforms: <img width="6718" height="2487" width_o="6718" height_o="2487" data-src="https://freight.cargo.site/t/original/i/1e8bb79b08911481d76c9b7296bf38450cb4c66cab50c0fd02fcce91de0f491b/Mask-group.png" data-mid="243946971" border="0" src="https://freight.cargo.site/w/1000/i/1e8bb79b08911481d76c9b7296bf38450cb4c66cab50c0fd02fcce91de0f491b/Mask-group.png" /> <img width="9464" height="1603" width_o="9464" height_o="1603" data-src="https://freight.cargo.site/t/original/i/7df613a50759391c8f15e14e17a625cab6bf1701172824e3c2355b7c4e4c4f8b/Mask-group-1.png" data-mid="243946970" border="0" src="https://freight.cargo.site/w/1000/i/7df613a50759391c8f15e14e17a625cab6bf1701172824e3c2355b7c4e4c4f8b/Mask-group-1.png" /> <img width="4422" height="2487" width_o="4422" height_o="2487" data-src="https://freight.cargo.site/t/original/i/18e9fdbf8850466e40ba3e6ecbdff8cdfb4019a69ab24b9e588d7457cd72d20e/Frame-1075.png" data-mid="243946968" border="0" src="https://freight.cargo.site/w/1000/i/18e9fdbf8850466e40ba3e6ecbdff8cdfb4019a69ab24b9e588d7457cd72d20e/Frame-1075.png" /> ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎ https://yeseniaespanadesign.com/Teleidoscope Sun, 26 Apr 2026 16:41:44 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Teleidoscope TELEIDOSCOPE Client: Teleidoscope is a defense technology company exploring new ways of seeing and interpreting complex environments.Key skills:Art direction · Branding · Graphic design · Illustrator · Layout · Marketing · Photoshop · Presentation design · Print · Social media design · Visual systems Project details: The CEO of Teleidoscope reached out to me directly on LinkedIn to see if I’d be interested in a founding designer role. After a few rounds of interviews, I was asked to complete a design exercise that included three deliverables: a logo, patch designs, and a presentation deck template. For the logo direction, I took the exploration further by expanding it into a broader visual system, thinking through how the identity could extend across applications and function as a cohesive brand. The challenge was to create something that felt precise and credible within a defense tech space, while still leaving room for abstraction and visual depth. I explored multiple directions, each approaching perception, pattern, and intelligence in a different way. The final direction pulls from the concept of a teleidoscope lens: whatever you point it at—sky, buildings, people—gets fragmented and repeated into symmetrical patterns.&nbsp;So instead of inventing patterns, it transforms reality into something layered, abstract, and constantly shifting.As part of the exercise, I was also asked to design patches that could stand on their own as collectible pieces. Unlike the rest of the system, this direction leaned more expressive and less serious. The goal was to create patches that were clever and visually striking at a small scale. I developed an illustrated concept centered around a cat riding a missile, chasing a target that can never hide, playing into the idea of a cat-and-mouse game. I also illustrated a more traditional option of one of their drones with the tagline “Sky Protector.” The last option was inspired by the Autobots and in the movie Transformers; I integrated the outline of their drone within the face design. These pieces were meant to feel distinct from the core brand system, while still connecting back to Teleidoscope’s underlying themes of tracking, pursuit, and perception. Final direction—layered perception:This direction is rooted in the idea of seeing beyond the surface: how information repeats and reveals new meaning over time. I built a visual system using layered geometric forms that echo the concept of a teleidoscope. Shapes repeat, expand, and feel infinite, creating depth and motion while still feeling structured and intentional. The system is designed to flex, scaling from bold, immersive visuals to more restrained applications without losing its identity. Pattern becomes a core element, capable of carrying the brand across different touchpoints. This direction brings together both sides of the exploration: expressive enough to feel distinct, while structured enough to work in high-stakes, presentation-driven environments. Initial concepts: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f36377dad0b8a49e3fbb287bbd54ad148f6c4da8be38f9057e7ccc9ac42f0126/teleido_design_options.png" data-mid="247650045" border="0" src="https://freight.cargo.site/w/1000/i/f36377dad0b8a49e3fbb287bbd54ad148f6c4da8be38f9057e7ccc9ac42f0126/teleido_design_options.png" /> Final logo: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ca022a10ca98d3a910235e47c09edb504bfc287c1d6ee5c9f6d42dc9dbc24e19/2.png" data-mid="247603525" border="0" src="https://freight.cargo.site/w/1000/i/ca022a10ca98d3a910235e47c09edb504bfc287c1d6ee5c9f6d42dc9dbc24e19/2.png" /> Stacked logo version: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/32dc00147385c85ec93b901445c51056670960aa1509a04d1d94d2410ed370d9/1.png" data-mid="247603524" border="0" src="https://freight.cargo.site/w/1000/i/32dc00147385c85ec93b901445c51056670960aa1509a04d1d94d2410ed370d9/1.png" /> Pattern: <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2f4fa67e6aa31ac17f51143c30f8b06226e75b8904e93ece8cdeeb1e670ce288/teleido_logo_zoom.gif" data-mid="247645205" border="0" src="https://freight.cargo.site/w/1000/i/2f4fa67e6aa31ac17f51143c30f8b06226e75b8904e93ece8cdeeb1e670ce288/teleido_logo_zoom.gif" /> Color palette: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/667d9201c22440f4df786c8e443fae324afe3e0702dd9dfdc0f50b0527862174/4.png" data-mid="247603527" border="0" src="https://freight.cargo.site/w/1000/i/667d9201c22440f4df786c8e443fae324afe3e0702dd9dfdc0f50b0527862174/4.png" /> Business card: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/001cbe4739248daa0faa8149b841de3ef31603d9ffe547f217954a18ac0facf2/5.png" data-mid="247603528" border="0" src="https://freight.cargo.site/w/1000/i/001cbe4739248daa0faa8149b841de3ef31603d9ffe547f217954a18ac0facf2/5.png" /> Buttons: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/560c01dfb5d5ffe3f5f5a155e85999db0c1439790ffdd2ea425fdb1d321ad73b/6.png" data-mid="247603529" border="0" src="https://freight.cargo.site/w/1000/i/560c01dfb5d5ffe3f5f5a155e85999db0c1439790ffdd2ea425fdb1d321ad73b/6.png" /> ID tag: <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d427d6913caf49d94886f15b846b97333c552b4b88b11029734d308092fee4eb/7.png" data-mid="247603530" border="0" src="https://freight.cargo.site/w/1000/i/d427d6913caf49d94886f15b846b97333c552b4b88b11029734d308092fee4eb/7.png" /> Apparel: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4594a1fa25db4129c01204280ea79602f90707301e97a9c50ae1c87ff5d5e7c4/8.png" data-mid="247603531" border="0" src="https://freight.cargo.site/w/1000/i/4594a1fa25db4129c01204280ea79602f90707301e97a9c50ae1c87ff5d5e7c4/8.png" /> Interior signage: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4c73ad5822ff549d239c6dd7e4612dfeff4c99a60f81965c2113c0992f3ac62a/9.png" data-mid="247603532" border="0" src="https://freight.cargo.site/w/1000/i/4c73ad5822ff549d239c6dd7e4612dfeff4c99a60f81965c2113c0992f3ac62a/9.png" /> Packaging: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/95b708f340e44769e63e15e8b067cebfd59f158315dcde9542dfac815d9ecfd7/11.png" data-mid="247603534" border="0" src="https://freight.cargo.site/w/1000/i/95b708f340e44769e63e15e8b067cebfd59f158315dcde9542dfac815d9ecfd7/11.png" /> Social media post: <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/76881d6755fadd8a2c58f1b6ce592bc84dc0a95141664a0058b7aeff907189f1/12.png" data-mid="247644704" border="0" src="https://freight.cargo.site/w/1000/i/76881d6755fadd8a2c58f1b6ce592bc84dc0a95141664a0058b7aeff907189f1/12.png" /> Billboard: <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/225c84d2c04dae8dbb71800ac9497ce2ee2587ef8b92663efdb2ab8c0d218082/10.png" data-mid="247603533" border="0" src="https://freight.cargo.site/w/1000/i/225c84d2c04dae8dbb71800ac9497ce2ee2587ef8b92663efdb2ab8c0d218082/10.png" /> Patch designs: <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d125d7b22254f5905f749dd42f47c989b3a9ace514ae28443a184d4ede27011a/teleido_patches_mockup_v3.png" data-mid="247603604" border="0" src="https://freight.cargo.site/w/1000/i/d125d7b22254f5905f749dd42f47c989b3a9ace514ae28443a184d4ede27011a/teleido_patches_mockup_v3.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/df9986a97510e82fa2bba8d49fc2b4c9b7333e912577f8673337ef99eb817f62/teleido_patches_mockup_v1.png" data-mid="247680511" border="0" src="https://freight.cargo.site/w/1000/i/df9986a97510e82fa2bba8d49fc2b4c9b7333e912577f8673337ef99eb817f62/teleido_patches_mockup_v1.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/66973afa98bd11c979e37e0b30c558f0266c6125cda4a2259f58616b392ed089/teleido_patches_mockup_v2.png" data-mid="247680512" border="0" src="https://freight.cargo.site/w/1000/i/66973afa98bd11c979e37e0b30c558f0266c6125cda4a2259f58616b392ed089/teleido_patches_mockup_v2.png" /> ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎ https://yeseniaespanadesign.com/Brightmark Thu, 12 Jun 2025 20:49:05 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Brightmark BRIGHTMARK Client: Brightmark is a circular innovations company with a mission to “Reimagine Waste.” Key skills:Art direction · Banners · Branding · Email design · Figma · Graphic design · Illustrator · InDesign · Layout · Marketing · Photoshop · Premiere Pro · Print · Social media design · Video editing Project details: Working closely with the content director, I contributed to building a scalable and efficient digital content engine across multiple channels. By aligning with established workflows and visual systems, I helped improve the team’s overall output and consistency, contributing to a ~30% increase in year-over-year digital content volume. To support Brightmark’s digital strategy, I developed a versatile suite of social media and email marketing assets, designed to drive storytelling and engagement across LinkedIn, Instagram, and inboxes. My role focused on delivering clear, accessible visuals for complex sustainability topics while maintaining brand integrity and audience relevance. The design package included: Digital assets: social carousel templates, newsletter headers, infographic sections Modular content blocks for email updates, news, and educational series Mobile-optimized email layouts to ensure readability on any device Visual email elements like icons, infographics, and CTAs designed for high engagement Tools &amp; process: created in Figma, Illustrator, and Photoshop; delivered final prints via InDesign Social media carousels: <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/a198a9f7e0516cdd43b8b887b3a692b2f62add1577feeb95f10484294bb3cbc7/National-Take-A-Hike-Day-slide-1.jpg" data-mid="234515336" border="0" src="https://freight.cargo.site/w/1000/i/a198a9f7e0516cdd43b8b887b3a692b2f62add1577feeb95f10484294bb3cbc7/National-Take-A-Hike-Day-slide-1.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/11c59b9c4709ae49b7b2fdedc61cfa651013831be7f1a736dbdeb6f7559e6633/National-Take-A-Hike-Day-slide-2.jpg" data-mid="234513799" border="0" src="https://freight.cargo.site/w/1000/i/11c59b9c4709ae49b7b2fdedc61cfa651013831be7f1a736dbdeb6f7559e6633/National-Take-A-Hike-Day-slide-2.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/d5dabae1703fce4a2c4999652345157596e3f6d4f373bcbddf2612ad8eb8e703/National-Take-A-Hike-Day-slide-3.jpg" data-mid="234513800" border="0" src="https://freight.cargo.site/w/1000/i/d5dabae1703fce4a2c4999652345157596e3f6d4f373bcbddf2612ad8eb8e703/National-Take-A-Hike-Day-slide-3.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/c9c4fdc936adee93e6c360bdf676ce79089b31cc7040e4cf96b2724338404f3d/National-Take-A-Hike-Day-slide-4.jpg" data-mid="234513801" border="0" src="https://freight.cargo.site/w/1000/i/c9c4fdc936adee93e6c360bdf676ce79089b31cc7040e4cf96b2724338404f3d/National-Take-A-Hike-Day-slide-4.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/b9e628f76d8250ce3d981990621b746a62e97d3af6ceefcc3c6ce7c4db0f2ffc/National-Take-A-Hike-Day-slide-5.jpg" data-mid="234513802" border="0" src="https://freight.cargo.site/w/1000/i/b9e628f76d8250ce3d981990621b746a62e97d3af6ceefcc3c6ce7c4db0f2ffc/National-Take-A-Hike-Day-slide-5.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/44b34668fc613c6bfee572fcf238c346077012da939027cca402d84e193cdc86/National-Take-A-Hike-Day-slide-6.jpg" data-mid="234513803" border="0" src="https://freight.cargo.site/w/1000/i/44b34668fc613c6bfee572fcf238c346077012da939027cca402d84e193cdc86/National-Take-A-Hike-Day-slide-6.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/52ca957505b5bb33148b7570974d3a7b1213996485f1ced8ee618ab8b128ce5d/National-Take-A-Hike-Day-slide-7.jpg" data-mid="234513804" border="0" src="https://freight.cargo.site/w/1000/i/52ca957505b5bb33148b7570974d3a7b1213996485f1ced8ee618ab8b128ce5d/National-Take-A-Hike-Day-slide-7.jpg" /> <img width="1390" height="1737" width_o="1390" height_o="1737" data-src="https://freight.cargo.site/t/original/i/f01ab9972f4cf38c7060a61182256632168cbe9a2c7a094472420c436e2b91dd/Environmental-Affirmations-Design-slide-1.jpg" data-mid="234514371" border="0" src="https://freight.cargo.site/w/1000/i/f01ab9972f4cf38c7060a61182256632168cbe9a2c7a094472420c436e2b91dd/Environmental-Affirmations-Design-slide-1.jpg" /> <img width="1390" height="1737" width_o="1390" height_o="1737" data-src="https://freight.cargo.site/t/original/i/343bae30dbf33fd9f31f79d6e854a8c7b71b5b013b4e7eaf923c616f34705e18/Environmental-Affirmations-Design-slide-2.jpg" data-mid="234514372" border="0" src="https://freight.cargo.site/w/1000/i/343bae30dbf33fd9f31f79d6e854a8c7b71b5b013b4e7eaf923c616f34705e18/Environmental-Affirmations-Design-slide-2.jpg" /> <img width="1390" height="1737" width_o="1390" height_o="1737" data-src="https://freight.cargo.site/t/original/i/2f09526d8e557d6ab4139bb0050477ba703d558d9c15aaca7ddd1777a80dbfcc/Environmental-Affirmations-Design-slide-4.jpg" data-mid="234514373" border="0" src="https://freight.cargo.site/w/1000/i/2f09526d8e557d6ab4139bb0050477ba703d558d9c15aaca7ddd1777a80dbfcc/Environmental-Affirmations-Design-slide-4.jpg" /> <img width="1390" height="1737" width_o="1390" height_o="1737" data-src="https://freight.cargo.site/t/original/i/bfe8839045e7f7309bd6af2336fad425a8aaea1e8bc590f732955d147742e0c2/Environmental-Affirmations-Design-slide-3.jpg" data-mid="234514374" border="0" src="https://freight.cargo.site/w/1000/i/bfe8839045e7f7309bd6af2336fad425a8aaea1e8bc590f732955d147742e0c2/Environmental-Affirmations-Design-slide-3.jpg" /> <img width="1390" height="1737" width_o="1390" height_o="1737" data-src="https://freight.cargo.site/t/original/i/0e65e1b04ed80ab8c2674c65ba2de972d433f8c52f6f90cc240af96041364358/Environmental-Affirmations-Design-slide-5.jpg" data-mid="234514375" border="0" src="https://freight.cargo.site/w/1000/i/0e65e1b04ed80ab8c2674c65ba2de972d433f8c52f6f90cc240af96041364358/Environmental-Affirmations-Design-slide-5.jpg" /> <img width="1924" height="1926" width_o="1924" height_o="1926" data-src="https://freight.cargo.site/t/original/i/4311dd6fcca82cea2b5bf8af1da3826eb6b5ada6da2a9d30de49e2179417d116/1.png" data-mid="234593097" border="0" src="https://freight.cargo.site/w/1000/i/4311dd6fcca82cea2b5bf8af1da3826eb6b5ada6da2a9d30de49e2179417d116/1.png" /> <img width="1926" height="1924" width_o="1926" height_o="1924" data-src="https://freight.cargo.site/t/original/i/f4c30e6544740bc2d9c414afad1bb44e362f98bbbff35e80af62e07ea7729bf0/2.png" data-mid="234593096" border="0" 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src="https://freight.cargo.site/w/1000/i/fe1c5c8b7c8a062c9938d74484461f65b0032ab781c1e0aa4dfdef958d5afbf2/World-Wildlife-Day-slide-7.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/120e2851c73d6a6385c23841e92adf777f2c8aa9e36b4006bb245ebe6c2709ff/World-Nature-Conservation-Day-Slide-1.jpg" data-mid="234515290" border="0" src="https://freight.cargo.site/w/1000/i/120e2851c73d6a6385c23841e92adf777f2c8aa9e36b4006bb245ebe6c2709ff/World-Nature-Conservation-Day-Slide-1.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/bced71955ba115cee031922c4dcd65e5faed30d97eab80637a6051d609d30aa8/World-Nature-Conservation-Day-Slide-2.jpg" data-mid="234515161" border="0" src="https://freight.cargo.site/w/1000/i/bced71955ba115cee031922c4dcd65e5faed30d97eab80637a6051d609d30aa8/World-Nature-Conservation-Day-Slide-2.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/6e889a950754a424e79776dafb4ae8608b3d480eed3b63440a794b54efdfa50c/World-Nature-Conservation-Day-Slide-3.jpg" data-mid="234515162" border="0" src="https://freight.cargo.site/w/1000/i/6e889a950754a424e79776dafb4ae8608b3d480eed3b63440a794b54efdfa50c/World-Nature-Conservation-Day-Slide-3.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/6d8c3b921c447c5fdcf7824d27ad0fb12ad6bcc982700b1968f9b374436b8727/World-Nature-Conservation-Day-Slide-4.jpg" data-mid="234515163" border="0" src="https://freight.cargo.site/w/1000/i/6d8c3b921c447c5fdcf7824d27ad0fb12ad6bcc982700b1968f9b374436b8727/World-Nature-Conservation-Day-Slide-4.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/30892eb80b539079f6d3b235c81029ffef83e82fcf0ec6cb80537f970a0a76c6/World-Nature-Conservation-Day-Slide-5.jpg" data-mid="234515164" border="0" src="https://freight.cargo.site/w/1000/i/30892eb80b539079f6d3b235c81029ffef83e82fcf0ec6cb80537f970a0a76c6/World-Nature-Conservation-Day-Slide-5.jpg" /> <img width="1390" height="1390" width_o="1390" height_o="1390" data-src="https://freight.cargo.site/t/original/i/54ca0c2447042a73118f73f5e49fecba2136330a69dd3b6b644332e83c6f9256/World-Nature-Conservation-Day-Slide-6.jpg" data-mid="234515165" border="0" src="https://freight.cargo.site/w/1000/i/54ca0c2447042a73118f73f5e49fecba2136330a69dd3b6b644332e83c6f9256/World-Nature-Conservation-Day-Slide-6.jpg" /> Video edits for social media: Email designs: <img width="1200" height="5920" width_o="1200" height_o="5920" data-src="https://freight.cargo.site/t/original/i/77a1d4d897c5c01bdf721c99e3a1afee8009b1042979d4ec2c8d300ed6da5c88/brightmark_black_bears_email.png" data-mid="234515434" border="0" src="https://freight.cargo.site/w/1000/i/77a1d4d897c5c01bdf721c99e3a1afee8009b1042979d4ec2c8d300ed6da5c88/brightmark_black_bears_email.png" /> <img width="1200" height="4704" width_o="1200" height_o="4704" data-src="https://freight.cargo.site/t/original/i/9da14bbe148f0a156d9669265d2358acde0304ed86037adf141f8aae5b7e5a89/brightmark_beat_the_heat_email.png" data-mid="234515431" border="0" src="https://freight.cargo.site/w/1000/i/9da14bbe148f0a156d9669265d2358acde0304ed86037adf141f8aae5b7e5a89/brightmark_beat_the_heat_email.png" /> <img width="1200" height="4942" width_o="1200" height_o="4942" data-src="https://freight.cargo.site/t/original/i/16d600e5ee8d9d1808021acc3eaca4f1e9e790bcb6470849c54149d0e36d1c15/brightmark_ag_guide_promo_email.png" data-mid="234515432" border="0" src="https://freight.cargo.site/w/1000/i/16d600e5ee8d9d1808021acc3eaca4f1e9e790bcb6470849c54149d0e36d1c15/brightmark_ag_guide_promo_email.png" /> <img width="1200" height="4022" width_o="1200" height_o="4022" data-src="https://freight.cargo.site/t/original/i/12d7e69ad13d3db61d65f587393d4042e6360e1f3bac9d71fc60a2f06ae3f5df/brightmark_hhm_email.png" data-mid="234515430" border="0" src="https://freight.cargo.site/w/1000/i/12d7e69ad13d3db61d65f587393d4042e6360e1f3bac9d71fc60a2f06ae3f5df/brightmark_hhm_email.png" /> <img width="1200" height="6336" width_o="1200" height_o="6336" data-src="https://freight.cargo.site/t/original/i/1088a04497bd7a40da217e05adaa1be7f97ebae4b4cf6d26747f27bc8519ac9e/brightmark_cme_email.png" data-mid="234595189" border="0" src="https://freight.cargo.site/w/1000/i/1088a04497bd7a40da217e05adaa1be7f97ebae4b4cf6d26747f27bc8519ac9e/brightmark_cme_email.png" /> <img width="2400" height="10728" width_o="2400" height_o="10728" data-src="https://freight.cargo.site/t/original/i/4bb1d8446e70b557350d6f4d2b7812ee521e272b47c0a014c7eb10da7bc1bd85/brightmark_food_waste.png" data-mid="234595188" border="0" src="https://freight.cargo.site/w/1000/i/4bb1d8446e70b557350d6f4d2b7812ee521e272b47c0a014c7eb10da7bc1bd85/brightmark_food_waste.png" /> Regenerative Agriculture for Beginners guide: <img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0eeea8a04caa4389fb26174f24d7487e20cd8e0b57f90c7d40067925ee5d8547/regenerative_agriculture_guide_mockup.jpg" data-mid="234516243" border="0" src="https://freight.cargo.site/w/1000/i/0eeea8a04caa4389fb26174f24d7487e20cd8e0b57f90c7d40067925ee5d8547/regenerative_agriculture_guide_mockup.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/06372bed1016c56559ccb595dfb556948827769cfaa735932d2be0e63f3835b6/regenerative_agriculture_guide_mockup_interior_1.jpg" data-mid="234516244" border="0" src="https://freight.cargo.site/w/1000/i/06372bed1016c56559ccb595dfb556948827769cfaa735932d2be0e63f3835b6/regenerative_agriculture_guide_mockup_interior_1.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e8b4c6c4a46cc098a0c0c934509a7567c0d9657f8a4d752fb33981217e3e27d8/regenerative_agriculture_guide_mockup_interior_2.jpg" data-mid="234516242" border="0" src="https://freight.cargo.site/w/1000/i/e8b4c6c4a46cc098a0c0c934509a7567c0d9657f8a4d752fb33981217e3e27d8/regenerative_agriculture_guide_mockup_interior_2.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7bc8005c0009e023f831a9054f905281d9daf6b6de21e25ed692f807574c8412/regenerative_agriculture_guide_mockup_interior_3.jpg" data-mid="234516240" border="0" src="https://freight.cargo.site/w/1000/i/7bc8005c0009e023f831a9054f905281d9daf6b6de21e25ed692f807574c8412/regenerative_agriculture_guide_mockup_interior_3.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2d1e8cec3ffa648dc19fdde54bc8d1cfc57ecc4f462b6f213e7518515c772610/regenerative_agriculture_guide_mockup_interior_4.jpg" data-mid="234516241" border="0" src="https://freight.cargo.site/w/1000/i/2d1e8cec3ffa648dc19fdde54bc8d1cfc57ecc4f462b6f213e7518515c772610/regenerative_agriculture_guide_mockup_interior_4.jpg" /> Zoom backgrounds: <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e77aae54a4e9f2d5c99b4f458a27fef560cd958f4cb05b5757bd157ca926df2/Zoom-Background-Field.jpg" data-mid="234516302" border="0" src="https://freight.cargo.site/w/1000/i/3e77aae54a4e9f2d5c99b4f458a27fef560cd958f4cb05b5757bd157ca926df2/Zoom-Background-Field.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0640ed6cab8654eb944618eadcea132bad5413fb76a2864335121e48f265036a/Zoom-Background-Oranges.jpg" data-mid="234516303" border="0" src="https://freight.cargo.site/w/1000/i/0640ed6cab8654eb944618eadcea132bad5413fb76a2864335121e48f265036a/Zoom-Background-Oranges.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a54d321fad44e951a2d713965011b04be7d092484f9b7b701e37fdc1e3ccfea8/Zoom-Background-Plants.jpg" data-mid="234516304" border="0" src="https://freight.cargo.site/w/1000/i/a54d321fad44e951a2d713965011b04be7d092484f9b7b701e37fdc1e3ccfea8/Zoom-Background-Plants.jpg" /> ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎ https://yeseniaespanadesign.com/Zest-AI Tue, 16 Aug 2022 19:01:06 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Zest-AI ZEST AI Client: Zest AI software delivers better, faster, fairer lending across the credit spectrum.Key skills:Ads · Banners · Branding · Case studies · Figma · Graphic design · Illustrator · Infographics · Layout · Marketing · Photoshop · Print · Social media design · White papers Project details: As a B2B fintech graphic designer, I collaborated with Zest AI’s creative director to develop a unified set of branded marketing assets. Working remotely via Slack, I applied Zest AI’s refreshed brand identity across multiple mediums. I also creatively extended their visual toolkit, experimenting with color palette executions, brand patterns, and layout systems, using Figma, Illustrator, and InDesign. The result was a professional, cohesive visual presence that supported Zest AI’s inbound marketing, elevated their corporate communications, and empowered sales teams with polished, on-brand delivery tools. Banner ads for web and programmatic display White papers &amp; case studies layouts to enhance credibility LinkedIn &amp; social media posts including employee spotlights Google Slides sales decks formatted to align with brand guidelines Print-ready items such as letterhead and event signage Toluna survey infographic: <img width="1700" height="10842" width_o="1700" height_o="10842" data-src="https://freight.cargo.site/t/original/i/3a84481fe4722fac0fe54a72295de5859ab915dd8819560b7f53231cbc1d6fba/zest_toluna_survey_infographic.png" data-mid="150754761" border="0" src="https://freight.cargo.site/w/1000/i/3a84481fe4722fac0fe54a72295de5859ab915dd8819560b7f53231cbc1d6fba/zest_toluna_survey_infographic.png" /> Concepts for banner ads: <img width="3568" height="830" width_o="3568" height_o="830" data-src="https://freight.cargo.site/t/original/i/82cf5cecc8adf4aba60338eb29230b9d1bb0a4e9829bd89b4bb5d5f836232ab8/zest_banner_ad_2.png" data-mid="150749393" border="0" src="https://freight.cargo.site/w/1000/i/82cf5cecc8adf4aba60338eb29230b9d1bb0a4e9829bd89b4bb5d5f836232ab8/zest_banner_ad_2.png" /> <img width="3570" height="830" width_o="3570" height_o="830" data-src="https://freight.cargo.site/t/original/i/959dc56b6e4008ec3d95ed71bf096c578126f20a82cdf14a97ee184906511381/zest_banner_ad_1.png" data-mid="150749392" border="0" src="https://freight.cargo.site/w/1000/i/959dc56b6e4008ec3d95ed71bf096c578126f20a82cdf14a97ee184906511381/zest_banner_ad_1.png" /> <img width="3574" height="836" width_o="3574" height_o="836" data-src="https://freight.cargo.site/t/original/i/4b6b61732a0019af5f927c71c622da42d9939d5625d420a5187a29aecc36b950/zest_banner_ad_3.png" data-mid="150749395" border="0" src="https://freight.cargo.site/w/1000/i/4b6b61732a0019af5f927c71c622da42d9939d5625d420a5187a29aecc36b950/zest_banner_ad_3.png" /> Full-page ad: <img width="2000" height="2578" width_o="2000" height_o="2578" data-src="https://freight.cargo.site/t/original/i/3a29442a29cabc1dcf4485264844a5a29b08b11ef2faaf2f36cac0037b127e95/zest_cuna_ad.png" data-mid="150686289" border="0" src="https://freight.cargo.site/w/1000/i/3a29442a29cabc1dcf4485264844a5a29b08b11ef2faaf2f36cac0037b127e95/zest_cuna_ad.png" /> Display signs designed to work together or standalone: <img width="2530" height="1975" width_o="2530" height_o="1975" data-src="https://freight.cargo.site/t/original/i/53e5294085d1bc6bd243b15b1bcfc093e2777bbded97f03f2c2a641233325d42/zest_jiffy_signs.png" data-mid="150749096" border="0" src="https://freight.cargo.site/w/1000/i/53e5294085d1bc6bd243b15b1bcfc093e2777bbded97f03f2c2a641233325d42/zest_jiffy_signs.png" /> Concepts for LinkedIn Employee Spotlight: <img width="3576" height="2156" width_o="3576" height_o="2156" data-src="https://freight.cargo.site/t/original/i/0ac76b1f2437e63324385a1540a9aa8877eb543b75e21e3f714372613ec86e22/zest_employee_spotlight_linkedin_1.png" data-mid="150740026" border="0" src="https://freight.cargo.site/w/1000/i/0ac76b1f2437e63324385a1540a9aa8877eb543b75e21e3f714372613ec86e22/zest_employee_spotlight_linkedin_1.png" /> <img width="3574" height="2152" width_o="3574" height_o="2152" data-src="https://freight.cargo.site/t/original/i/35574f786a34b0f3340c2f95d34102fdecaaa60e589cfbb59d89790fab9c3111/zest_employee_spotlight_linkedin_2.png" data-mid="150740027" border="0" src="https://freight.cargo.site/w/1000/i/35574f786a34b0f3340c2f95d34102fdecaaa60e589cfbb59d89790fab9c3111/zest_employee_spotlight_linkedin_2.png" /> <img width="3576" height="2154" width_o="3576" height_o="2154" data-src="https://freight.cargo.site/t/original/i/c7d1492f2a89920193810c39147cb5d8c541aed62c8dd593a0a59094d9759c1b/zest_employee_spotlight_linkedin_3.png" data-mid="150740028" border="0" src="https://freight.cargo.site/w/1000/i/c7d1492f2a89920193810c39147cb5d8c541aed62c8dd593a0a59094d9759c1b/zest_employee_spotlight_linkedin_3.png" /> <img width="3576" height="2152" width_o="3576" height_o="2152" data-src="https://freight.cargo.site/t/original/i/2d941fd38a55059447acf6bcc2dad4bac11544cc07f4c10fa049ac91321ad227/zest_employee_spotlight_linkedin_4.png" data-mid="150740029" border="0" src="https://freight.cargo.site/w/1000/i/2d941fd38a55059447acf6bcc2dad4bac11544cc07f4c10fa049ac91321ad227/zest_employee_spotlight_linkedin_4.png" /> <img width="3566" height="2146" width_o="3566" height_o="2146" data-src="https://freight.cargo.site/t/original/i/9199363b221621f837ca886059db0eff6355826741993e5bb9a54a988dde9c5e/zest_employee_spotlight_linkedin_5.png" data-mid="150740030" border="0" src="https://freight.cargo.site/w/1000/i/9199363b221621f837ca886059db0eff6355826741993e5bb9a54a988dde9c5e/zest_employee_spotlight_linkedin_5.png" /> Community bank ads: <img width="3084" height="2574" width_o="3084" height_o="2574" data-src="https://freight.cargo.site/t/original/i/effd4932091fc560d82552fb84f77cb77aef0048957ea1672bce90586304e9b4/zest_community_bank_ad_300x250.png" data-mid="150686450" border="0" src="https://freight.cargo.site/w/1000/i/effd4932091fc560d82552fb84f77cb77aef0048957ea1672bce90586304e9b4/zest_community_bank_ad_300x250.png" /> <img width="1716" height="2580" width_o="1716" height_o="2580" data-src="https://freight.cargo.site/t/original/i/79bea711ad573795c4698e5b5c32f9bf382072374d2dc4821bbe30f41f13feb0/zest_community_bank_ad_320x480.png" data-mid="150686451" border="0" src="https://freight.cargo.site/w/1000/i/79bea711ad573795c4698e5b5c32f9bf382072374d2dc4821bbe30f41f13feb0/zest_community_bank_ad_320x480.png" /> <img width="3568" height="440" width_o="3568" height_o="440" data-src="https://freight.cargo.site/t/original/i/04630f0923d3ccab989d546945e472143229f45972f5ed0c61a068e9221e3642/zest_community_bank_ad_720x90.png" data-mid="150686452" border="0" src="https://freight.cargo.site/w/1000/i/04630f0923d3ccab989d546945e472143229f45972f5ed0c61a068e9221e3642/zest_community_bank_ad_720x90.png" /> Concepts for letterhead: <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/13ad0a0aa3b623e4065d5eabaf0f5d262c70d3f033ced1f7daf183f5a21d7eef/zest_stationery_2.png" data-mid="150750706" border="0" src="https://freight.cargo.site/w/1000/i/13ad0a0aa3b623e4065d5eabaf0f5d262c70d3f033ced1f7daf183f5a21d7eef/zest_stationery_2.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9efe4cc1908067f53809a040d08924b159907ee3dc2d489d0affef195ad17f0a/zest_stationery_1.png" data-mid="150750705" border="0" src="https://freight.cargo.site/w/1000/i/9efe4cc1908067f53809a040d08924b159907ee3dc2d489d0affef195ad17f0a/zest_stationery_1.png" /> ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎ https://yeseniaespanadesign.com/Reloaded Thu, 19 Jun 2025 16:27:01 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Reloaded RELOADED Client: Reloaded is a lifestyle-inspired fashionwear brand built at the crossroads of resilience and redemption.Key skills:Ads · Apparel design and production · Branding · Campaign · Creative direction · Graphic design · Illustrator · Layout · Marketing · Merchandise · Photography · Photoshop · Premiere Pro · Print · Retouching · Social media design · Typography · Videography · Video editing Project details: As co-creator of Reloaded, I developed a bold, immersive brand identity that channels resilience and redemption for this streetwear brand. From the name to the visuals to the product itself, every element was built to express a futuristic aesthetic rooted in strength and comeback culture.Co-founded and designed the brand from the ground up, including naming, visual system, and apparel designDefined a kinetic, high-impact visual identity using glitch textures, sharp typography, and bold contrastDesigned graphics and garments that embody the brand ethos: tension, grit, and the power to rise after every fallDrew inspiration from Y2K and post-apocalyptic aesthetics to create a layered, textured visual experienceDeveloped a flexible typography system that blends techno-military letterforms with rotating logos for dynamic brand expression Led design across physical and digital touchpoints, from product tags to campaign imagery and launch content Partnered with local vendors to ensure top-tier quality and hands-on collaboration throughout production Approached the project as a visual storyteller and brand world-builder, ensuring the identity felt charged and empowering Logo variations and graphics: <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b85737fc3c0117f957b154732b72fecbe32ae238dc30d2185c2e986725f35c66/logo.gif" data-mid="234771293" border="0" src="https://freight.cargo.site/w/1000/i/b85737fc3c0117f957b154732b72fecbe32ae238dc30d2185c2e986725f35c66/logo.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f01fd0872b52e7d389b733cee03ffa140f5ecc641c1f6cbc92c46c9b5b584461/reloaded_logo_mark_year.png" data-mid="234772567" border="0" src="https://freight.cargo.site/w/1000/i/f01fd0872b52e7d389b733cee03ffa140f5ecc641c1f6cbc92c46c9b5b584461/reloaded_logo_mark_year.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2270e2a2ea26569454ccd1d6044f9fd42fa9471f06ae10235bd019c6fb50ccce/reloaded_logo_marks.png" data-mid="234772526" border="0" src="https://freight.cargo.site/w/1000/i/2270e2a2ea26569454ccd1d6044f9fd42fa9471f06ae10235bd019c6fb50ccce/reloaded_logo_marks.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5691b8c55558ad670a15e73aa1e156aa95cc9cf5aa39d4ef7b4e86720c188a31/reloaded_marks_portfolio.png" data-mid="234778522" border="0" src="https://freight.cargo.site/w/1000/i/5691b8c55558ad670a15e73aa1e156aa95cc9cf5aa39d4ef7b4e86720c188a31/reloaded_marks_portfolio.png" /> Color palette: <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/7c20500cd5dc99596fcc4ffa2af6bb755b8f6b40829b144208698eed08fbe403/reloaded_colors_portfolio.png" data-mid="234779912" border="0" src="https://freight.cargo.site/w/1000/i/7c20500cd5dc99596fcc4ffa2af6bb755b8f6b40829b144208698eed08fbe403/reloaded_colors_portfolio.png" /> Business card: <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95f00a82cdc547a4f16cc24c2176122d5ab20a6570c21de7e5a204c1ebd9cb7d/reloaded_bc.gif" data-mid="234779987" border="0" src="https://freight.cargo.site/w/1000/i/95f00a82cdc547a4f16cc24c2176122d5ab20a6570c21de7e5a204c1ebd9cb7d/reloaded_bc.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f675ccea881d93d046b156848ac5ecad0f21de60bdbaa9f496e76e28b622a237/bc.gif" data-mid="234780061" border="0" src="https://freight.cargo.site/w/1000/i/f675ccea881d93d046b156848ac5ecad0f21de60bdbaa9f496e76e28b622a237/bc.gif" /> Apparel prototype designs: <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/7618455c7bacbbf5a5ae79925a8bd98c954d6ab4435516b866901058df277aa9/reloaded_clothes_1.png" data-mid="234780235" border="0" src="https://freight.cargo.site/w/1000/i/7618455c7bacbbf5a5ae79925a8bd98c954d6ab4435516b866901058df277aa9/reloaded_clothes_1.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/a34b2a74a40eae975577cb626d13e1bb0af82dad9234ecd082f2dff1f13c77e8/reloaded_clothes_2.png" data-mid="234780237" border="0" src="https://freight.cargo.site/w/1000/i/a34b2a74a40eae975577cb626d13e1bb0af82dad9234ecd082f2dff1f13c77e8/reloaded_clothes_2.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/64c94f0006c3882c04427628737a97681ac4c90adb06c2e0db332e6c56711bba/reloaded_clothes_3.png" data-mid="234780236" border="0" src="https://freight.cargo.site/w/1000/i/64c94f0006c3882c04427628737a97681ac4c90adb06c2e0db332e6c56711bba/reloaded_clothes_3.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/311030112f2e0525e09f109be2bc6c6e53735d04e87f4436c567622bd79a5587/reloaded_clothes_4.png" data-mid="234780239" border="0" src="https://freight.cargo.site/w/1000/i/311030112f2e0525e09f109be2bc6c6e53735d04e87f4436c567622bd79a5587/reloaded_clothes_4.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/4c228ce62d59bdfef721835c05fa5d08f8671d88c49a5cc260e103b1c724fea0/reloaded_clothes_5.png" data-mid="234780238" border="0" src="https://freight.cargo.site/w/1000/i/4c228ce62d59bdfef721835c05fa5d08f8671d88c49a5cc260e103b1c724fea0/reloaded_clothes_5.png" /> Range of merchandise: <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/402456aa9100f1438d878ddcc205a6f16e01c6649f3faf70d0f5e934893ee59e/reloaded_patches_mockup.jpg" data-mid="234780424" border="0" src="https://freight.cargo.site/w/1000/i/402456aa9100f1438d878ddcc205a6f16e01c6649f3faf70d0f5e934893ee59e/reloaded_patches_mockup.jpg" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/46429be1dd56e54af9e7c2b20b0b9b0f8234066a8f3b8e78ae5c20205dbdabf8/reloaded_waterbottle_mockup.jpg" data-mid="234804015" border="0" src="https://freight.cargo.site/w/1000/i/46429be1dd56e54af9e7c2b20b0b9b0f8234066a8f3b8e78ae5c20205dbdabf8/reloaded_waterbottle_mockup.jpg" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/f14ce2c3ed18e552f8ed26e905b64a069a5c7c3dac7a84de35a592db7d7b4045/reloaded_tags_mockup.png" data-mid="234780427" border="0" src="https://freight.cargo.site/w/1000/i/f14ce2c3ed18e552f8ed26e905b64a069a5c7c3dac7a84de35a592db7d7b4045/reloaded_tags_mockup.png" /> First t-shirt drop campaign assets for social media: <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/d6ce9aa6124556853a90481a0841c032b8ddbf5fce11b7039b55e0ed06535f55/reloaded_campaign_2_igstories.png" data-mid="234780460" border="0" src="https://freight.cargo.site/w/1000/i/d6ce9aa6124556853a90481a0841c032b8ddbf5fce11b7039b55e0ed06535f55/reloaded_campaign_2_igstories.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/b92b18132e4897471deae196a5c6d1d827ff315fc8d1f4581d5bffb4ed66de11/reloaded_campaign_2_igstories_v2.png" data-mid="234780444" border="0" src="https://freight.cargo.site/w/1000/i/b92b18132e4897471deae196a5c6d1d827ff315fc8d1f4581d5bffb4ed66de11/reloaded_campaign_2_igstories_v2.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/2a84d1463ee15ad2bd1704ee83dfc39a1a66dc72238e8479fb02017b5dc535f5/reloaded_campaign_2_igstories_v3.png" data-mid="234780455" border="0" src="https://freight.cargo.site/w/1000/i/2a84d1463ee15ad2bd1704ee83dfc39a1a66dc72238e8479fb02017b5dc535f5/reloaded_campaign_2_igstories_v3.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/c6ac94c45cc07822d3beca7a863655276ce2ce713782643f0137d3c07fa86530/reloaded_campaign_2_igstories_v5.png" data-mid="234780459" border="0" src="https://freight.cargo.site/w/1000/i/c6ac94c45cc07822d3beca7a863655276ce2ce713782643f0137d3c07fa86530/reloaded_campaign_2_igstories_v5.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/46d8d916058ac2d35c19232a9a1733eaa16eb49d75b99b07dad2ea45819033a2/reloaded_campaign_2_igstories_v4.png" data-mid="234780456" border="0" src="https://freight.cargo.site/w/1000/i/46d8d916058ac2d35c19232a9a1733eaa16eb49d75b99b07dad2ea45819033a2/reloaded_campaign_2_igstories_v4.png" /> <img width="1080" height="1950" width_o="1080" height_o="1950" data-src="https://freight.cargo.site/t/original/i/b9a608f76245e21976b18d59b703d360714e5d7a2686312622360a7edf029c7b/reloaded_campaign_2_igstories_v6.png" data-mid="234780461" border="0" src="https://freight.cargo.site/w/1000/i/b9a608f76245e21976b18d59b703d360714e5d7a2686312622360a7edf029c7b/reloaded_campaign_2_igstories_v6.png" /> Additional campaign assets: <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c511a800a5a2f24ff52bbeaed2c14acd8f20510e46e3087c1aa7814fd9f8dc9a/reloaded_ig_promo_3.gif" data-mid="234806812" border="0" src="https://freight.cargo.site/w/1000/i/c511a800a5a2f24ff52bbeaed2c14acd8f20510e46e3087c1aa7814fd9f8dc9a/reloaded_ig_promo_3.gif" /> <img width="1620" height="2424" width_o="1620" height_o="2424" data-src="https://freight.cargo.site/t/original/i/dafe994868209a61fa1fd3f950e1afc0ceb13459c34f5aba93baaf3d244fa8a3/File_012.JPEG" data-mid="234806813" border="0" src="https://freight.cargo.site/w/1000/i/dafe994868209a61fa1fd3f950e1afc0ceb13459c34f5aba93baaf3d244fa8a3/File_012.JPEG" /> Rapper Lil Catra performing with the tee: <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/cf5098e89c0c0c2ac38e2b92d27500e0832733e10a256773deb5448ec3204a3d/008E7348-AB51-4D75-94A8-B6351E1C0D65.jpg" data-mid="244802293" border="0" src="https://freight.cargo.site/w/1000/i/cf5098e89c0c0c2ac38e2b92d27500e0832733e10a256773deb5448ec3204a3d/008E7348-AB51-4D75-94A8-B6351E1C0D65.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/cb299c8da5d403c4ed85ca45e8efc643874e37858c590adaef5dc35a41445489/69489AD7-028D-4804-9BEA-B3D977FD2F25.jpg" data-mid="244802297" border="0" src="https://freight.cargo.site/w/1000/i/cb299c8da5d403c4ed85ca45e8efc643874e37858c590adaef5dc35a41445489/69489AD7-028D-4804-9BEA-B3D977FD2F25.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b754c1ae0034d1f6993407a4cea026bb9df7cbaa8c0b7da18997555cc15fce2a/CA41E4BF-CCFE-4B8A-8D39-E061D8758025.jpg" data-mid="244802295" border="0" src="https://freight.cargo.site/w/1000/i/b754c1ae0034d1f6993407a4cea026bb9df7cbaa8c0b7da18997555cc15fce2a/CA41E4BF-CCFE-4B8A-8D39-E061D8758025.jpg" /> Posters: <img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4d164929989c89091a1506e0f623c91fa968740817e96e6335de40c57338952d/reloaded_posters.jpg" data-mid="234780726" border="0" src="https://freight.cargo.site/w/1000/i/4d164929989c89091a1506e0f623c91fa968740817e96e6335de40c57338952d/reloaded_posters.jpg" /> Y2K artifacts: <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fc88b9e2247b7343fbb234a3b67578805f09c18fd5fd858c1042883f0b4a036/reloaded_portfolio_y2k.jpg" data-mid="234807185" border="0" src="https://freight.cargo.site/w/1000/i/6fc88b9e2247b7343fbb234a3b67578805f09c18fd5fd858c1042883f0b4a036/reloaded_portfolio_y2k.jpg" /> BTS: <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e59aa2857d6964cbdb69725bed4490ae4d61710c1b79a3986c2e6c41deb10b55/reloaded_bts.gif" data-mid="234780888" border="0" src="https://freight.cargo.site/w/1000/i/e59aa2857d6964cbdb69725bed4490ae4d61710c1b79a3986c2e6c41deb10b55/reloaded_bts.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f6dd0d6571564eb0fb17f6b2b0fd1f26496de4b5996ae9d6d7ff5cc6f12111f2/reloaded_bts_2.gif" data-mid="234781141" border="0" src="https://freight.cargo.site/w/1000/i/f6dd0d6571564eb0fb17f6b2b0fd1f26496de4b5996ae9d6d7ff5cc6f12111f2/reloaded_bts_2.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/af8ed7058ecc76b7684e87c412adda1b523874177c0ad72a7deda45e4ea041e0/reloaded_bts_3.gif" data-mid="234781222" border="0" src="https://freight.cargo.site/w/1000/i/af8ed7058ecc76b7684e87c412adda1b523874177c0ad72a7deda45e4ea041e0/reloaded_bts_3.gif" /> ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎ https://yeseniaespanadesign.com/Woman-the-Creator Wed, 18 Jun 2025 01:01:33 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Woman-the-Creator WOMAN THE CREATOR Client: Woman the Creator is my award-winning artistic passion project. I spend my time observing the world around and within me through my digital and video collages.Key skills:Ads ·&nbsp; Banners · Branding · Creative direction · Graphic design · Illustrator · Layout · Logo · Marketing · Photoshop · Print · Social media design · Typography Project details: As Woman the Creator, I fuse surrealist digital art with brand design to tell layered stories about memory, identity, and emotion. I approached the project not just as an artist, but as a brand strategist, building a fully realized visual system that spans physical products, digital experiences, and personal narrative. Developed and launched Woman the Creator as both a fine art identity and design-led brand Created a flexible logo system with three lockups and a custom silhouette mark used across packaging, web, and print Designed a bold, contrast-driven color palette inspired by collage textures to reinforce the brand’s expressive tone Applied refined typographic and layout systems across collateral including business cards, signage, and social media Built a cohesive digital experience through a portfolio website, using bold typography and immersive layouts Designed Instagram content templates for Stories, Reels, and posts to maintain brand consistency and drive engagement Combined personal storytelling with commercial sensibility to create work that resonates across artistic and strategic platforms Balanced visual sophistication with emotional depth, offering a rare blend of conceptual thinking and polished execution&nbsp; Continued to scale the brand while staying true to the artistic vision Logo variations: <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d1e3bc4785940e99dff1773f9aaf61a07964728579959d141823b10f6f775b98/wtc_logo_pink.png" data-mid="234713476" border="0" src="https://freight.cargo.site/w/1000/i/d1e3bc4785940e99dff1773f9aaf61a07964728579959d141823b10f6f775b98/wtc_logo_pink.png" /> <img width="2001" height="2000" width_o="2001" height_o="2000" data-src="https://freight.cargo.site/t/original/i/457f2c4e8be03ff8bc36f70187fea327acdd50ceab633b8d8eb59dfdc7cf3b3c/wtc_logo_orange.png" data-mid="234713463" border="0" src="https://freight.cargo.site/w/1000/i/457f2c4e8be03ff8bc36f70187fea327acdd50ceab633b8d8eb59dfdc7cf3b3c/wtc_logo_orange.png" /> <img width="2000" height="2001" width_o="2000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/61cceeabecee41123060e5bd6bc4411d596b6cd4b287fa82a914eb318796eb39/wtc_logo_monogram.png" data-mid="234713478" border="0" src="https://freight.cargo.site/w/1000/i/61cceeabecee41123060e5bd6bc4411d596b6cd4b287fa82a914eb318796eb39/wtc_logo_monogram.png" /> Branding icon: <img width="1555" height="3913" width_o="1555" height_o="3913" data-src="https://freight.cargo.site/t/original/i/e0ced11ab5355ff22728997750910cdb962965ae443ebf18c888e9e6d6057ae6/wtc_woman_figure_orange.png" data-mid="234713480" border="0" src="https://freight.cargo.site/w/1000/i/e0ced11ab5355ff22728997750910cdb962965ae443ebf18c888e9e6d6057ae6/wtc_woman_figure_orange.png" /> <img width="1555" height="3913" width_o="1555" height_o="3913" data-src="https://freight.cargo.site/t/original/i/6f4a2dac1a96bda3417fc44cb5a310ad37286ec2369520066a49c2684e1c2796/wtc_woman_figure_pink.png" data-mid="234713481" border="0" src="https://freight.cargo.site/w/1000/i/6f4a2dac1a96bda3417fc44cb5a310ad37286ec2369520066a49c2684e1c2796/wtc_woman_figure_pink.png" /> Color palette: <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ec3f2dca79b682558891465409b16e743ddf448b26e30cdfa608f1e67580cd49/wtc_portfolio_colors.png" data-mid="234713546" border="0" src="https://freight.cargo.site/w/1000/i/ec3f2dca79b682558891465409b16e743ddf448b26e30cdfa608f1e67580cd49/wtc_portfolio_colors.png" /> Business card: <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0e199ee36b1f8b5f6283707bc6027c5e78528ab3772e4551eac1038a78d97bdf/wtc_portfolio_bc.png" data-mid="234713578" border="0" src="https://freight.cargo.site/w/1000/i/0e199ee36b1f8b5f6283707bc6027c5e78528ab3772e4551eac1038a78d97bdf/wtc_portfolio_bc.png" /> Art shipping mailer and supplies: <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f9b48727ff6a5b59206c97600172aca87b8702697da77a9d5f5dedb10893f853/wtc_portfolio_shipping.png" data-mid="234713585" border="0" src="https://freight.cargo.site/w/1000/i/f9b48727ff6a5b59206c97600172aca87b8702697da77a9d5f5dedb10893f853/wtc_portfolio_shipping.png" /> Prints branding: <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/471b483e28cc9c1ad50167253b68c366da3da488853afcdbaa23ef30b04bba9b/wtc_prints_mockup.png" data-mid="234738963" border="0" src="https://freight.cargo.site/w/1000/i/471b483e28cc9c1ad50167253b68c366da3da488853afcdbaa23ef30b04bba9b/wtc_prints_mockup.png" /> <img width="2689" height="4032" width_o="2689" height_o="4032" data-src="https://freight.cargo.site/t/original/i/149ddd69e9f53bad3ce4ab68568eedcd9cdb2ca7d1a77f7733330cf088ffe3eb/IMG_6873.jpg" data-mid="234715423" border="0" src="https://freight.cargo.site/w/1000/i/149ddd69e9f53bad3ce4ab68568eedcd9cdb2ca7d1a77f7733330cf088ffe3eb/IMG_6873.jpg" /> <img width="2618" height="3925" width_o="2618" height_o="3925" data-src="https://freight.cargo.site/t/original/i/8412d23855f399a15ffc2968a2b2a953ef59282c9d7481a8f7d258366946eaf9/IMG_6874.jpg" data-mid="234715431" border="0" src="https://freight.cargo.site/w/1000/i/8412d23855f399a15ffc2968a2b2a953ef59282c9d7481a8f7d258366946eaf9/IMG_6874.jpg" /> In-store signage: <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/30e2f03360cfe8d99ae60c68e687f0ad5aeab088d2937d2cd29d5a36e7d41942/wtc_signage_mockup.png" data-mid="234739016" border="0" src="https://freight.cargo.site/w/1000/i/30e2f03360cfe8d99ae60c68e687f0ad5aeab088d2937d2cd29d5a36e7d41942/wtc_signage_mockup.png" /> <img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/79eaefd58fdbbb828642dbecc71d1fa5f29eee105d360294d402c10163411d60/IMG_8822.jpg" data-mid="234739175" border="0" src="https://freight.cargo.site/w/1000/i/79eaefd58fdbbb828642dbecc71d1fa5f29eee105d360294d402c10163411d60/IMG_8822.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/15d7da4b3772cd77af4e1310703f23cb0facc56b2f7f720a6942f7ff1396de24/wtc_signage.gif" data-mid="234739173" border="0" src="https://freight.cargo.site/w/1000/i/15d7da4b3772cd77af4e1310703f23cb0facc56b2f7f720a6942f7ff1396de24/wtc_signage.gif" /> Instagram Stories templates: <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4efac609d0da95fe8d8b6e2abd273e9346b61bd733db523edde5077694185817/wtc_ig_mockup.png" data-mid="234740241" border="0" src="https://freight.cargo.site/w/1000/i/4efac609d0da95fe8d8b6e2abd273e9346b61bd733db523edde5077694185817/wtc_ig_mockup.png" /> Banner ads: <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef788b8da087d4bde22859d97b4640b2444df387699e0ff2cee1fd9a0f4dc391/wtc_banner_ads_1.png" data-mid="234744343" border="0" src="https://freight.cargo.site/w/1000/i/ef788b8da087d4bde22859d97b4640b2444df387699e0ff2cee1fd9a0f4dc391/wtc_banner_ads_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5eb1ccc9f1f594f13ec63ba9341e91c44e77d101efbf2500b87aaefb16b09e0b/wtc_banner_ads_2.png" data-mid="234744349" border="0" src="https://freight.cargo.site/w/1000/i/5eb1ccc9f1f594f13ec63ba9341e91c44e77d101efbf2500b87aaefb16b09e0b/wtc_banner_ads_2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45544a8a2020fe275c8af2b7b64a7257adf5362de1adb16d9d3255f2af853420/wtc_banner_ads_3.png" data-mid="234744580" border="0" src="https://freight.cargo.site/w/1000/i/45544a8a2020fe275c8af2b7b64a7257adf5362de1adb16d9d3255f2af853420/wtc_banner_ads_3.png" /> Website: <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7f9f3851525c2abc4e19cbbb0c232ad797e23c9698e0b3f98803d7372f1bab5c/wtc_browser.gif" data-mid="234740995" border="0" src="https://freight.cargo.site/w/1000/i/7f9f3851525c2abc4e19cbbb0c232ad797e23c9698e0b3f98803d7372f1bab5c/wtc_browser.gif" /> Selection of typographic prints from artist residency in France: <img width="1620" height="2925" width_o="1620" height_o="2925" data-src="https://freight.cargo.site/t/original/i/fbb9929fa4775059af202e3f6f5a2ebf7d011ac21d9022452d7d3e3dda5ba6ed/1_wtc_a_vision_from_above.jpg" data-mid="234741028" border="0" src="https://freight.cargo.site/w/1000/i/fbb9929fa4775059af202e3f6f5a2ebf7d011ac21d9022452d7d3e3dda5ba6ed/1_wtc_a_vision_from_above.jpg" /> <img width="1620" height="2925" width_o="1620" height_o="2925" data-src="https://freight.cargo.site/t/original/i/2249b59f0fe7b8b6ec90d53978adb06363fb3c3951c8ef99fba2139d847855a9/2_wtc_dream_bigger.jpg" data-mid="234741032" border="0" src="https://freight.cargo.site/w/1000/i/2249b59f0fe7b8b6ec90d53978adb06363fb3c3951c8ef99fba2139d847855a9/2_wtc_dream_bigger.jpg" /> <img width="1620" height="2925" width_o="1620" height_o="2925" data-src="https://freight.cargo.site/t/original/i/a444c618d7af0215b9ae14e1000e6b63ea0788a19f33fa13e82be9ee0c234a36/4_wtc_life.jpg" data-mid="234741031" border="0" src="https://freight.cargo.site/w/1000/i/a444c618d7af0215b9ae14e1000e6b63ea0788a19f33fa13e82be9ee0c234a36/4_wtc_life.jpg" /> <img width="1620" height="2925" width_o="1620" height_o="2925" data-src="https://freight.cargo.site/t/original/i/cdf47c9d04fa9802d11e49ff442215ff99ad40d2ea9c798504fbb63314396037/6_wtc_dreams.jpg" data-mid="234741030" border="0" src="https://freight.cargo.site/w/1000/i/cdf47c9d04fa9802d11e49ff442215ff99ad40d2ea9c798504fbb63314396037/6_wtc_dreams.jpg" /> <img width="1620" height="2925" width_o="1620" height_o="2925" data-src="https://freight.cargo.site/t/original/i/3b524460f02f9ea894899a65f591e5f8416303d81bc869bdd0c9a983953ebc5a/5_wtc_beauty.jpg" data-mid="234741029" border="0" src="https://freight.cargo.site/w/1000/i/3b524460f02f9ea894899a65f591e5f8416303d81bc869bdd0c9a983953ebc5a/5_wtc_beauty.jpg" /> Promo video: ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎ https://yeseniaespanadesign.com/Shaklee Tue, 14 Sep 2021 02:25:40 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Shaklee SHAKLEE Client: Shaklee is a wellness company born from nature &amp; shaped by science.Key skills:Branding · Email design · Graphic design · Illustrator · Layout · Marketing · Photoshop · Social media design Project details: At Shaklee, I collaborated closely with the marketing team to create a wide range of digital assets that supported both the corporate brand and its network of independent distributors. My work helped streamline brand communications and empower business leaders with ready-to-use, on-brand content. Designed daily social media assets for Shaklee’s corporate channels and for use by Distributors on their personal business pages Created content themes for each day of the week, ranging from inspirational quotes to health tips, product spotlights, and business tools Ensured all assets were visually consistent and easy to repurpose, making it simple for Distributors to engage potential clients Collaborated with copywriters to develop cohesive messaging across social campaigns Designed and coded a series of branded marketing emails that supported product launches, promotions, and corporate communications&nbsp; Helped scale content production to meet the needs of both B2B and B2C audiences within the wellness space Social media assets: <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/6c88c1fb1ea5a88990f0f8ffd2fdff72ed8902185e6abe18078f2bd40668f31c/april15_health_tip_fb_960.jpg" data-mid="118908887" border="0" src="https://freight.cargo.site/w/960/i/6c88c1fb1ea5a88990f0f8ffd2fdff72ed8902185e6abe18078f2bd40668f31c/april15_health_tip_fb_960.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/177a1185691ed3f788808616a53f7df6cc8049271e5a67e17dd2ccb55c166ef7/social_28_800.png" data-mid="118909031" border="0" src="https://freight.cargo.site/w/800/i/177a1185691ed3f788808616a53f7df6cc8049271e5a67e17dd2ccb55c166ef7/social_28_800.png" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/a92e23856cae827233d4ffcce51f28abfa4b2a12fc5e5c5d2de1db9f0eb8827e/feb10_product_fb_960.jpg" data-mid="118909499" border="0" src="https://freight.cargo.site/w/960/i/a92e23856cae827233d4ffcce51f28abfa4b2a12fc5e5c5d2de1db9f0eb8827e/feb10_product_fb_960.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/989a69df0b58940ca3425110a7f714e8a691330bcf3d36c17c9fee3a2bfb91eb/social_1_800.png" data-mid="118909532" border="0" src="https://freight.cargo.site/w/800/i/989a69df0b58940ca3425110a7f714e8a691330bcf3d36c17c9fee3a2bfb91eb/social_1_800.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4abf962fe9e12a8087b6dbedc9cec975ac6ab97eacfdfc0ec4e85a401673416b/15-440_post_conf_shaklee_mobile_social_fb_eng_1000.jpg" data-mid="118909730" border="0" src="https://freight.cargo.site/w/1000/i/4abf962fe9e12a8087b6dbedc9cec975ac6ab97eacfdfc0ec4e85a401673416b/15-440_post_conf_shaklee_mobile_social_fb_eng_1000.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/fc281ab01e2c8232f2f2c6e39c72aaa6481e234b2a02c7e8a0528c340721cd4b/social_800.png" data-mid="118909799" border="0" src="https://freight.cargo.site/w/800/i/fc281ab01e2c8232f2f2c6e39c72aaa6481e234b2a02c7e8a0528c340721cd4b/social_800.png" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/0f71f80c5eea2a7eaed3a9e3c3efa702fdb4db058b456f92618129758ab9edfb/march5_product_fb_960.jpg" data-mid="118909950" border="0" src="https://freight.cargo.site/w/960/i/0f71f80c5eea2a7eaed3a9e3c3efa702fdb4db058b456f92618129758ab9edfb/march5_product_fb_960.jpg" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/f8fd43b4bc50d3050ed475972344fcf3422bb9bfd177c2ef58206cfb6208f357/march11_health_tip_fb_960.jpg" data-mid="118910006" border="0" src="https://freight.cargo.site/w/960/i/f8fd43b4bc50d3050ed475972344fcf3422bb9bfd177c2ef58206cfb6208f357/march11_health_tip_fb_960.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e4971bedcb9d6a5de66e5d5a3ff518fcf45b61672ae4eec6ce2424e329b6c3a7/social_24_800.png" data-mid="118910075" border="0" src="https://freight.cargo.site/w/800/i/e4971bedcb9d6a5de66e5d5a3ff518fcf45b61672ae4eec6ce2424e329b6c3a7/social_24_800.png" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/53134a32c9315cadc6f2190dffecb84ab1a982a5b3effa49d0a0f4553be597ed/may12_product_fb_960.jpg" data-mid="118910117" border="0" src="https://freight.cargo.site/w/960/i/53134a32c9315cadc6f2190dffecb84ab1a982a5b3effa49d0a0f4553be597ed/may12_product_fb_960.jpg" /> Emails: <img width="998" height="3053" width_o="998" height_o="3053" data-src="https://freight.cargo.site/t/original/i/e9e99d04f1217ecbdaa80db132ae6c58957cbbae27c2b8aa149048b64be98fe0/email_1000.png" data-mid="118910835" border="0" src="https://freight.cargo.site/w/998/i/e9e99d04f1217ecbdaa80db132ae6c58957cbbae27c2b8aa149048b64be98fe0/email_1000.png" /> <img width="1200" height="3099" width_o="1200" height_o="3099" data-src="https://freight.cargo.site/t/original/i/5bc07c8e3177343e6bc87e199979398e6c8a91502353ee96d82bbcdb6aa44281/18-061_youth_email_design_test_night_cream_a_animation.gif" data-mid="118910393" border="0" src="https://freight.cargo.site/w/1000/i/5bc07c8e3177343e6bc87e199979398e6c8a91502353ee96d82bbcdb6aa44281/18-061_youth_email_design_test_night_cream_a_animation.gif" /> <img width="1000" height="4079" width_o="1000" height_o="4079" data-src="https://freight.cargo.site/t/original/i/c89ddb6c0e4ab831bf0452e19b5b19530e1b9862f2a5dc07f36eec657652bc87/18-176_april_email_eye_treatment_launch_3.png" data-mid="118927252" border="0" src="https://freight.cargo.site/w/1000/i/c89ddb6c0e4ab831bf0452e19b5b19530e1b9862f2a5dc07f36eec657652bc87/18-176_april_email_eye_treatment_launch_3.png" /> ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎ https://yeseniaespanadesign.com/Tubi-TV Sun, 12 Sep 2021 01:46:23 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Tubi-TV TUBI TV Client: Tubi TV is an ad-supported video on demand service headquartered in San Francisco. Project details: In the summer of 2021, I partnered with the Design, Marketing, and Growth teams at Tubi TV to help scale their creative output during a high-demand period. Working remotely, I jumped in to support asset overflow needs across digital campaigns while staying true to their bold, entertainment-driven brand. I worked quickly and efficiently to deliver a large volume of assets across various formats, tailored for top platforms like Amazon, Google, Roku, Samsung, and Vizio, helping the brand stay visible and compelling wherever viewers discovered Tubi. Produced a high volume of digital ads (Facebook, display, banner) within Tubi’s established brand system under tight turnarounds Modified assets in Adobe Photoshop by clipping artwork, creating composites, and optimizing title treatments Designed layouts in Figma and adapted creative across a wide range of aspect ratios and resolutions Delivered production-ready assets for distribution across third-party platforms including Roku, Amazon, and Google Collaborated cross-functionally with design, marketing, and growth teams to ensure creative consistency and performance across channels Banner ads for Google: <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/84d6a8566cb2d4095039b58a5437a0c1fe5ed098f20c853a116d17eda5994c3e/google_uac_copycat_1_1200x1200.jpeg" data-mid="118653200" border="0" src="https://freight.cargo.site/w/1000/i/84d6a8566cb2d4095039b58a5437a0c1fe5ed098f20c853a116d17eda5994c3e/google_uac_copycat_1_1200x1200.jpeg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/47d7b8101530481e924c9e3832c7677999adfc76ce665fc3a1f9e11ff2e78bd7/google_uac_horror_annabelle_1200x1200.jpeg" data-mid="118653334" border="0" src="https://freight.cargo.site/w/1000/i/47d7b8101530481e924c9e3832c7677999adfc76ce665fc3a1f9e11ff2e78bd7/google_uac_horror_annabelle_1200x1200.jpeg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/da70ee356c0e2ccda5fab24d44ea705ef177b06cbf52d511158afb1ded095da1/google_uac_copycat_2_1200x1200.jpeg" data-mid="118653223" border="0" src="https://freight.cargo.site/w/1000/i/da70ee356c0e2ccda5fab24d44ea705ef177b06cbf52d511158afb1ded095da1/google_uac_copycat_2_1200x1200.jpeg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/13f9f7a6beef6ed02b4eea1fee69ad7f98e33f8c1e956a81d95b8bcf173fe7e3/google_uac_july_shiny_hitman_agent_47_1200x1200.jpeg" data-mid="118653604" border="0" src="https://freight.cargo.site/w/1000/i/13f9f7a6beef6ed02b4eea1fee69ad7f98e33f8c1e956a81d95b8bcf173fe7e3/google_uac_july_shiny_hitman_agent_47_1200x1200.jpeg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/890c5f4be100e1b7351295c10b5891662d768a1d5d20e85db149aed388edb993/google_uac_july_shiny_captain_america_1200x1200.jpeg" data-mid="118653547" border="0" src="https://freight.cargo.site/w/1000/i/890c5f4be100e1b7351295c10b5891662d768a1d5d20e85db149aed388edb993/google_uac_july_shiny_captain_america_1200x1200.jpeg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/956f6c07e4f2de7df0bc9c3dba0d8e34ea6de2cddd71f831259f26a24c02a943/google_uac_big3_4_1200x1200_a.jpeg" data-mid="118653631" border="0" src="https://freight.cargo.site/w/1000/i/956f6c07e4f2de7df0bc9c3dba0d8e34ea6de2cddd71f831259f26a24c02a943/google_uac_big3_4_1200x1200_a.jpeg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b28e77bb87a28991a5ead86d9046b0bf3ba32256c06238fcc0dc553a07c7d24a/google_uac_shiny_3_1200x1200.jpeg" data-mid="118653693" border="0" src="https://freight.cargo.site/w/1000/i/b28e77bb87a28991a5ead86d9046b0bf3ba32256c06238fcc0dc553a07c7d24a/google_uac_shiny_3_1200x1200.jpeg" /> Banner ads for Vizio: <img width="1560" height="390" width_o="1560" height_o="390" data-src="https://freight.cargo.site/t/original/i/34edfc9ef10adfb5b3c39bda8cd43137b50b6649fb742f1b9cfa92f930d1716b/vizio_july_hero_assets_candyman.jpeg" data-mid="118653724" border="0" src="https://freight.cargo.site/w/1000/i/34edfc9ef10adfb5b3c39bda8cd43137b50b6649fb742f1b9cfa92f930d1716b/vizio_july_hero_assets_candyman.jpeg" /> <img width="1560" height="390" width_o="1560" height_o="390" data-src="https://freight.cargo.site/t/original/i/0a93c29f67e7b6fc6e88237d2dba1ede107b01183d1e1c24e8dfe8b71739af00/vizio_july_hero_assets_hitman_agent_47.jpeg" data-mid="118653730" border="0" src="https://freight.cargo.site/w/1000/i/0a93c29f67e7b6fc6e88237d2dba1ede107b01183d1e1c24e8dfe8b71739af00/vizio_july_hero_assets_hitman_agent_47.jpeg" /> <img width="1560" height="390" width_o="1560" height_o="390" data-src="https://freight.cargo.site/t/original/i/8342c9bad743ab9fafc69f740c204ec5ed48492ce8d78a80c8fa893ffc4db0f4/vizio_july_hero_assets_i_robot.jpeg" data-mid="118653736" border="0" src="https://freight.cargo.site/w/1000/i/8342c9bad743ab9fafc69f740c204ec5ed48492ce8d78a80c8fa893ffc4db0f4/vizio_july_hero_assets_i_robot.jpeg" /> <img width="1560" height="390" width_o="1560" height_o="390" data-src="https://freight.cargo.site/t/original/i/7139a38e4a508eaea79d399d369ab672cea3e8414af787834c35a6c04396ae47/vizio_july_hero_assets_the_animal.jpeg" data-mid="118653889" border="0" src="https://freight.cargo.site/w/1000/i/7139a38e4a508eaea79d399d369ab672cea3e8414af787834c35a6c04396ae47/vizio_july_hero_assets_the_animal.jpeg" /> &nbsp; <img width="1560" height="390" width_o="1560" height_o="390" data-src="https://freight.cargo.site/t/original/i/196c6b6bd0a890702d717a17f6e0d7b5e4c896d70932515017b3e2113c8caadc/vizio_july_hero_assets_rosemarys_baby.jpeg" data-mid="118653757" border="0" src="https://freight.cargo.site/w/1000/i/196c6b6bd0a890702d717a17f6e0d7b5e4c896d70932515017b3e2113c8caadc/vizio_july_hero_assets_rosemarys_baby.jpeg" /> ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎ https://yeseniaespanadesign.com/Papaya-Pay Mon, 17 Nov 2025 00:04:05 +0000 Yesenia España Design — Graphic, Digital & Production Designer https://yeseniaespanadesign.com/Papaya-Pay PAPAYA PAY Client: Papaya Pay is a B2C developer of a user-friendly online mobile application and payments technology designed to simplify bill payment for consumers. Project details: At Papaya Pay, I partnered closely with the CRO, sales team, and product manager to design high-performing bill-payment widgets that elevated partner conversions and aligned seamlessly with their brand ecosystems. Working remotely via Slack, I produced custom desktop and mobile widget designs that helped partners drive 10–30% more payments per billing cycle, ultimately increasing user acquisition for Papaya. By adapting to each partner’s UI and brand guidelines, I ensured the widgets were both easy to implement and visually cohesive. My fast turnarounds supported weekly sales pitches, and all work was executed in Figma and Illustrator. Designed custom bill-payment widgets for partner websites in Figma and Illustrator, improving consumer payment speed and ease Collaborated with the CRO, sales executives, and product manager to support weekly pitches and strategic initiatives Created widget designs that enabled partners to collect 10–30% more payments each billing cycle, contributing to Papaya’s user growth Adapted widget interfaces to align with each partner’s UI patterns and brand guidelines for seamless implementation Delivered rapid design iterations for both desktop and mobile formats to meet tight sales timelines Widget UI mockups: <img width="2314" height="1242" width_o="2314" height_o="1242" data-src="https://freight.cargo.site/t/original/i/4adb042bf24c5641cef5cc8a7497c61b740f9f5c0a9fe0c108d1bdbeee4745ee/ui_mockup_13.png" data-mid="240712494" border="0" src="https://freight.cargo.site/w/1000/i/4adb042bf24c5641cef5cc8a7497c61b740f9f5c0a9fe0c108d1bdbeee4745ee/ui_mockup_13.png" /> <img width="2322" height="1206" width_o="2322" height_o="1206" data-src="https://freight.cargo.site/t/original/i/ef30502f6d225c78efdc314d97a6de2d77a78ed9879934648cd135142d7c08d7/ui_mockup_12.png" data-mid="240712495" border="0" src="https://freight.cargo.site/w/1000/i/ef30502f6d225c78efdc314d97a6de2d77a78ed9879934648cd135142d7c08d7/ui_mockup_12.png" /> <img width="2320" height="1430" width_o="2320" height_o="1430" data-src="https://freight.cargo.site/t/original/i/7f805e40eebbceac1aa7d5523f9f1cac7b2cac2c38cd8d1238bbe6d6ca0ead9d/ui_mockup_11.png" data-mid="240712496" border="0" src="https://freight.cargo.site/w/1000/i/7f805e40eebbceac1aa7d5523f9f1cac7b2cac2c38cd8d1238bbe6d6ca0ead9d/ui_mockup_11.png" /> <img width="2316" height="1192" width_o="2316" height_o="1192" data-src="https://freight.cargo.site/t/original/i/e4ea26a501dc782081c12a56e63466a440447e450c0447be9f9b66fa6a1170f9/ui_mockup_10.png" data-mid="240712497" border="0" src="https://freight.cargo.site/w/1000/i/e4ea26a501dc782081c12a56e63466a440447e450c0447be9f9b66fa6a1170f9/ui_mockup_10.png" /> <img width="2316" height="1274" width_o="2316" height_o="1274" data-src="https://freight.cargo.site/t/original/i/49f0ec5b731a7b0452d19300038080ba41fddb0a4227bf3f4e6d15bffee9fce3/ui_mockup_9.png" data-mid="240712498" border="0" src="https://freight.cargo.site/w/1000/i/49f0ec5b731a7b0452d19300038080ba41fddb0a4227bf3f4e6d15bffee9fce3/ui_mockup_9.png" /> <img width="2318" height="1274" width_o="2318" height_o="1274" data-src="https://freight.cargo.site/t/original/i/35bfb1f036564ba6e3a3d0fa1ecfcb3a504937c31bf3510f8ca9dc6796965f1b/ui_mockup_8.png" data-mid="240712499" border="0" src="https://freight.cargo.site/w/1000/i/35bfb1f036564ba6e3a3d0fa1ecfcb3a504937c31bf3510f8ca9dc6796965f1b/ui_mockup_8.png" /> <img width="2316" height="1280" width_o="2316" height_o="1280" data-src="https://freight.cargo.site/t/original/i/782491f473c2d72eaa94d46089dcec1a6beee32986148828f87b398649732d77/ui_mockup_7.png" data-mid="240712500" border="0" src="https://freight.cargo.site/w/1000/i/782491f473c2d72eaa94d46089dcec1a6beee32986148828f87b398649732d77/ui_mockup_7.png" /> <img width="2322" height="1340" width_o="2322" height_o="1340" data-src="https://freight.cargo.site/t/original/i/ad28befff54b8848a674ee0a6c578ee6ab0ca21e5b17fb1c3e399b0337e82c0d/ui_mockup_6.png" data-mid="240712501" border="0" src="https://freight.cargo.site/w/1000/i/ad28befff54b8848a674ee0a6c578ee6ab0ca21e5b17fb1c3e399b0337e82c0d/ui_mockup_6.png" /> <img width="2272" height="1510" width_o="2272" height_o="1510" data-src="https://freight.cargo.site/t/original/i/e114f40c6fcb18e155b1a1bc8ed008f10d679b9842290542214af74d02455fdd/ui_mockup_5.png" data-mid="240712502" border="0" src="https://freight.cargo.site/w/1000/i/e114f40c6fcb18e155b1a1bc8ed008f10d679b9842290542214af74d02455fdd/ui_mockup_5.png" /> <img width="2318" height="1352" width_o="2318" height_o="1352" data-src="https://freight.cargo.site/t/original/i/3d990ae7b6a21f06789a97b7977caa4667ab0fc2ec576d81c7cea8f09703a946/ui_mockup_4.png" data-mid="240712503" border="0" src="https://freight.cargo.site/w/1000/i/3d990ae7b6a21f06789a97b7977caa4667ab0fc2ec576d81c7cea8f09703a946/ui_mockup_4.png" /> <img width="2322" height="1350" width_o="2322" height_o="1350" data-src="https://freight.cargo.site/t/original/i/44ea260254bb40a873d02a3784e2d3d961731d8696575661ad39d64a0a42b8fa/ui_mockup_3.png" data-mid="240712504" border="0" src="https://freight.cargo.site/w/1000/i/44ea260254bb40a873d02a3784e2d3d961731d8696575661ad39d64a0a42b8fa/ui_mockup_3.png" /> <img width="2318" height="1254" width_o="2318" height_o="1254" data-src="https://freight.cargo.site/t/original/i/490d20b3639fec6f450231012b82b3e0b69b4f6a6aefcf340c2d2afce724638e/ui_mockup_2.png" data-mid="240712505" border="0" src="https://freight.cargo.site/w/1000/i/490d20b3639fec6f450231012b82b3e0b69b4f6a6aefcf340c2d2afce724638e/ui_mockup_2.png" /> <img width="2338" height="1446" width_o="2338" height_o="1446" data-src="https://freight.cargo.site/t/original/i/81e1be8c96acfbee5b9bc15ccd8d55d30d54df544463cae488e66e0ccd23050d/ui_mockup_1.png" data-mid="240712506" border="0" src="https://freight.cargo.site/w/1000/i/81e1be8c96acfbee5b9bc15ccd8d55d30d54df544463cae488e66e0ccd23050d/ui_mockup_1.png" /> ︎︎︎&nbsp;Previous Next&nbsp;︎︎︎